Everyone's Favourite Star Athlete Emma Raducanu Is The New Face Of Tiffany & Co.

·1 min read
Photo credit: David M. Benett - Getty Images
Photo credit: David M. Benett - Getty Images

Just when you thought Emma Raducanu's year couldn't get much better, the teenage tennis champion was unveiled last night as the newest ambassador for luxury jewellery brand, Tiffany & Co.

The 18-year-old, who went from average sixth-former to one of the world's biggest sporting superstars in a matter of months, joins the likes of Tracee Ellis Ross, Anya Taylor-Joy, and Beyoncé and Jay-Z in the Tiffany family.

Photo credit: David M. Benett - Getty Images
Photo credit: David M. Benett - Getty Images

Raducanu, who described herself as 'incredibly excited' by her appointment, wore Tiffany pieces on court throughout her US Open run, which saw her storm to victory against Canada's Leylah Fernandez to become Britain’s first female Grand Slam-winner in 44 years.

'It’s such an iconic brand and one that I’ve felt connected to for quite some time,' she said. 'I wore the ring, bracelet, earrings and cross necklace throughout the tournament. These pieces will always be very special to me.'

Raducanu has also worn Tiffany & Co. to the host of high profile events she's attended since her win. She accessorised her Chanel look with the brand's pieces to attend the Met Gala, and wore similar jewels to join Kate Moss, Naomi Campbell and Idris Elba at the glittering dinner at newly-opened hotel The Londoner.

Raducanu’s potential to become an international name was noticed early – she has been signed with talent management company IMG for years, but now is being managed by its vice-president, Max Eisenbud, the man behind Maria Sharapova’s career (which is worth a reported £200million). Raducanu herself is tipped to make £20million in the next two years alone.

Clearly, we can expect great things from Raducanu - both on and off the court.

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