Ecommerce Addressing the Challenge of COVID-19 in the Consumer Goods Industry | Globaldata Plc

·6 min read
GlobalData UK Ltd
GlobalData UK Ltd

Ecommerce has proved to be a vital route to market during the pandemic

LONDON, July 06, 2022 (GLOBE NEWSWIRE) -- The Ecommerce in Consumer Goods – Thematic Research report offered by GlobalData Plc shows how e-commerce can be integrated across the consumer goods value chain. The report will act as a guide for companies and will recommend whether they should invest, ignore, or explore specific aspects of e-commerce.

The global e-commerce sales in consumer goods are $355 billion in 2022 and are expected to grow at a CAGR of more than 9% from 2022 to 2026. As online shopping evolves to provide more nuanced solutions, brands and manufacturers will need to understand the changes in consumer online shopping behaviors. Due to the pandemic, consumers have had to adjust to spending more time at home and this caution is likely to exist for some time to come as they learn to live alongside the virus. During various stages of pandemic recovery, consumers are likely to resort to the comfort and reassurance of purchasing and consuming products at home and so ecommerce solutions will continue to be vital in facilitating this.

To get comprehensive statistics on global e-commerce market sizing and forecast, download a sample report

Ecommerce Thematic Intelligence Highlights

  • Online engagement intended to drive e-commerce purchases is becoming more sophisticated as consumer interactions increasingly include a wider range of digital tools and elements.

  • Ecommerce solutions are now diversifying into sub-channels such as direct-to-consumer (D2C), social media commerce (s-commerce), and quick commerce (q-commerce).

  • The key themes and trends for immediate consideration will be centered around consumer demand for sustainability and value in line with convenience.

Key Industry Trends Impacting the Ecommerce Theme

  • Evolving online and delivery models

  • Role of traditional retailers

  • Consumer engagement

  • Frictionless payments

  • Multiple devices

  • Security and safety concerns

  • Environmental impacts

  • COVID-19

  • Financial uncertainty

The pressure of keeping up with the pace of technology, especially online solutions, can be keenly felt in the consumer industry, and brands should ensure that they are adopting technologies that can streamline and automate processes across the value chain. One key example of this is the diversification of online and delivery models that we now see offering a wide range of purchasing and supply options to consumers.

For more insights on market trends impacting the e-commerce theme in the consumer goods industry, download a sample report

Ecommerce Value Chain

  • Customer interface

  • Order management

  • Transaction processing

  • Fulfillment

  • After-sales service

For more value chain insights on the e-commerce theme in consumer goods, download a sample report

Leading Ecommerce Adopters in the Consumer Goods Industry

  • Anheuser-Busch InBev

  • Carlsberg

  • Coca-Cola

  • Colgate-Palmolive

  • Diageo

  • General Mills

  • Kraft Heinz

  • L’Oréal

  • Molson Coors

  • PepsiCo

  • Reckitt Benckiser (RB)

  • Unilever

To know more about leading e-commerce adopters in the consumer goods industry, download a sample report

Specialist Ecommerce Companies in the Consumer Goods Industry

  • Deliveroo

  • One Network Enterprises

  • Salesforce

  • SAP

  • Shopify

To know more about specialist e-commerce vendors in the consumer sector, download a sample report

Reasons to Buy

  • Understand multiple themes and company responses to tap into what is really impacting the industry.

  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Related Reports

  • Cybersecurity in Consumer Goods – Thematic Research – Click here

  • Ecommerce in Retail – Thematic Research – Click here

  • Ecommerce Sector Scorecard Q1 2021 Update – Thematic Research – Click here

  • Generation Z in Consumer Goods – Thematic Research – Click here

  • Ecommerce in Apparel – Thematic Research – Click here

Ecommerce Theme Overview

Market Size 2022

$355 billion

CAGR (2022-2026)

>9%

Key Industry Trends

Evolving Online and Delivery Models, Role of Traditional Retailers, Consumer Engagement, Frictionless Payments, Multiple Devices, Security and Safety Concerns, Environmental Impacts, COVID-19, and Financial Uncertainty

Key Value Chains

Customer Interface, Order Management, Transaction Processing, Fulfillment, and After-Sales Service Management

Leading E-commerce Adopters

Anheuser-Busch InBev, Carlsberg, Coca-Cola, Colgate-Palmolive, Diageo, General Mills, Kraft Heinz, L’Oréal, Molson Coors, PepsiCo, Reckitt Benckiser (RB), and Unilever

Specialist E-commerce Vendors

Deliveroo, One Network Enterprises, Salesforce, SAP, and Shopify

FAQs

What is the global e-commerce market size in 2022?
The global e-commerce market size is $355 billion in 2022.

What is the global e-commerce market growth rate?
The global e-commerce market is expected to grow at a CAGR of more than 9% from 2022 to 2026.

What are the key industry trends impacting the e-commerce theme in the consumer goods industry?
The key industry trends impacting the e-commerce theme in the consumer goods industry are evolving online and delivery models, the role of traditional retailers, consumer engagement, frictionless payments, multiple devices, security and safety concerns, environmental impacts, COVID-19, and financial uncertainty.

What are the key value chains in the e-commerce theme?
The key value chains in the e-commerce theme are customer interface, order management, transaction processing, fulfillment, and after-sales service management.

Which are the leading e-commerce adopters in the consumer goods industry?
The leading e-commerce adopters in the consumer goods industry are Anheuser-Busch InBev, Carlsberg, Coca-Cola, Colgate-Palmolive, Diageo, General Mills, Kraft Heinz, L’Oréal, Molson Coors, PepsiCo, Reckitt Benckiser (RB), and Unilever.

Which are the specialist e-commerce vendors in the consumer goods industry?
The specialist e-commerce vendors in the consumer goods industry are Deliveroo, One Network Enterprises, Salesforce, SAP, and Shopify.

Table of Contents

Executive Summary

Ecommerce Value Chain

Customer interface

Applications

Websites

Order management

Query handling

Order capture

Customer verification

Order confirmation

Transaction processing

Payment processing

Invoicing

Fulfillment

Inventory management

Delivery

After-sales service management

Returns and cancellations

Customer support and feedback

Loyalty programs

Data layer

Data governance and security

Business intelligence (BI)

Data analysis

Data storage

Data processing

Data aggregation

Data integration

Industry Trends

The Impact of Ecommerce on Consumer Goods

How ecommerce can address evolving online purchasing channels and the role of traditional retailers

How ecommerce can help address the challenge of consumer engagement

How ecommerce can help address the challenge of COVID-19

How ecommerce can help address the challenge of financial uncertainty

Case Studies

Case study 1: PepsiCo’s snack delivery robots

Case study 2: Mars

Market Size and Growth Forecasts

Ecommerce Timeline

Companies

Leading ecommerce adopters in consumer

Leading ecommerce companies

Specialist ecommerce vendors in consumer

Glossary

Further Reading

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