Ecommerce has proved to be a vital route to market during the pandemic
LONDON, July 06, 2022 (GLOBE NEWSWIRE) -- The Ecommerce in Consumer Goods – Thematic Research report offered by GlobalData Plc shows how e-commerce can be integrated across the consumer goods value chain. The report will act as a guide for companies and will recommend whether they should invest, ignore, or explore specific aspects of e-commerce.
The global e-commerce sales in consumer goods are $355 billion in 2022 and are expected to grow at a CAGR of more than 9% from 2022 to 2026. As online shopping evolves to provide more nuanced solutions, brands and manufacturers will need to understand the changes in consumer online shopping behaviors. Due to the pandemic, consumers have had to adjust to spending more time at home and this caution is likely to exist for some time to come as they learn to live alongside the virus. During various stages of pandemic recovery, consumers are likely to resort to the comfort and reassurance of purchasing and consuming products at home and so ecommerce solutions will continue to be vital in facilitating this.
Ecommerce Thematic Intelligence Highlights
Online engagement intended to drive e-commerce purchases is becoming more sophisticated as consumer interactions increasingly include a wider range of digital tools and elements.
Ecommerce solutions are now diversifying into sub-channels such as direct-to-consumer (D2C), social media commerce (s-commerce), and quick commerce (q-commerce).
The key themes and trends for immediate consideration will be centered around consumer demand for sustainability and value in line with convenience.
Key Industry Trends Impacting the Ecommerce Theme
Evolving online and delivery models
Role of traditional retailers
Security and safety concerns
The pressure of keeping up with the pace of technology, especially online solutions, can be keenly felt in the consumer industry, and brands should ensure that they are adopting technologies that can streamline and automate processes across the value chain. One key example of this is the diversification of online and delivery models that we now see offering a wide range of purchasing and supply options to consumers.
Ecommerce Value Chain
Leading Ecommerce Adopters in the Consumer Goods Industry
Reckitt Benckiser (RB)
Specialist Ecommerce Companies in the Consumer Goods Industry
One Network Enterprises
Reasons to Buy
Understand multiple themes and company responses to tap into what is really impacting the industry.
Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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Ecommerce Theme Overview
Market Size 2022
Key Industry Trends
Evolving Online and Delivery Models, Role of Traditional Retailers, Consumer Engagement, Frictionless Payments, Multiple Devices, Security and Safety Concerns, Environmental Impacts, COVID-19, and Financial Uncertainty
Key Value Chains
Customer Interface, Order Management, Transaction Processing, Fulfillment, and After-Sales Service Management
Leading E-commerce Adopters
Anheuser-Busch InBev, Carlsberg, Coca-Cola, Colgate-Palmolive, Diageo, General Mills, Kraft Heinz, L’Oréal, Molson Coors, PepsiCo, Reckitt Benckiser (RB), and Unilever
Specialist E-commerce Vendors
Deliveroo, One Network Enterprises, Salesforce, SAP, and Shopify
What is the global e-commerce market size in 2022?
The global e-commerce market size is $355 billion in 2022.
What is the global e-commerce market growth rate?
The global e-commerce market is expected to grow at a CAGR of more than 9% from 2022 to 2026.
What are the key industry trends impacting the e-commerce theme in the consumer goods industry?
The key industry trends impacting the e-commerce theme in the consumer goods industry are evolving online and delivery models, the role of traditional retailers, consumer engagement, frictionless payments, multiple devices, security and safety concerns, environmental impacts, COVID-19, and financial uncertainty.
What are the key value chains in the e-commerce theme?
The key value chains in the e-commerce theme are customer interface, order management, transaction processing, fulfillment, and after-sales service management.
Which are the leading e-commerce adopters in the consumer goods industry?
The leading e-commerce adopters in the consumer goods industry are Anheuser-Busch InBev, Carlsberg, Coca-Cola, Colgate-Palmolive, Diageo, General Mills, Kraft Heinz, L’Oréal, Molson Coors, PepsiCo, Reckitt Benckiser (RB), and Unilever.
Which are the specialist e-commerce vendors in the consumer goods industry?
The specialist e-commerce vendors in the consumer goods industry are Deliveroo, One Network Enterprises, Salesforce, SAP, and Shopify.
Table of Contents
Ecommerce Value Chain
After-sales service management
Returns and cancellations
Customer support and feedback
Data governance and security
Business intelligence (BI)
The Impact of Ecommerce on Consumer Goods
How ecommerce can address evolving online purchasing channels and the role of traditional retailers
How ecommerce can help address the challenge of consumer engagement
How ecommerce can help address the challenge of COVID-19
How ecommerce can help address the challenge of financial uncertainty
Case study 1: PepsiCo’s snack delivery robots
Case study 2: Mars
Market Size and Growth Forecasts
Leading ecommerce adopters in consumer
Leading ecommerce companies
Specialist ecommerce vendors in consumer
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