Veteran marketing expert brings two decades of brand, media, and data & analytics experience to further expand agency offerings
CHICAGO, December 08, 2022--(BUSINESS WIRE)--Envisionit, a digital marketing agency serving fintech, destination, and CPG brands with creative, media, and technology solutions, today announced the appointment of Sarah Caputo as Chief Operations Officer (COO).
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Digital marketing agency Envisionit appoints Sarah Caputo as Chief Operations Officer. Veteran marketing expert brings two decades of brand, media, and data & analytics experience to further expand agency offerings. (Photo: Business Wire)
As COO for the newly 20-year-old agency, Caputo will spearhead the continued innovation of Envisionit’s service offerings, strategic relationships, and client support leading the creative, media, and technology teams. She will report directly to Envisionit’s CEO and Founder, Todd Brook, and partner closely with Tiffany Curry, Chief Partnerships Officer, who joined the organization earlier this year.
"We’re impressed with Sarah’s highly relatable and depth of marketing experience across brand, product, media, analytics, and measurement," said Brook. "Her experiences at Allstate Corporation, where she successfully led the in-housing of digital media capabilities, and her recent role as Head of Marketing for a global cognitive data & analytics InsurTech platform, will be instrumental in advancing client programs. She has a proven ability to build operating models across key verticals, and is known for her agility in building new capabilities against continually changing demands in highly regulated industries, like financial services."
"Sarah’s experience with hybrid agency and in-house models will be invaluable for many of our clients, particularly those in the fintech category," said Curry. "Envisionit specializes in ensuring clients don’t miss opportunities and making decisions easier for them. Sarah’s background will enable us to continue to execute strategically, while bolstering our existing product offerings with increased speed and innovation."
Caputo is an industry veteran with more than 18 years of experience across industries such as SaaS, data & analytics, insurance & financial services, CPG, durable goods, hospitality, and telecommunications. Prior to Envisionit, she was Head of Marketing at Planck, a cognitive data & analytics platform, overseeing end-to-end marketing strategy and execution. She spent eight years at Allstate Corporation in a breadth of marketing roles spanning brand, product, distribution, media, and analytics. For the first eight years of her career, she led client services and brand strategy at advertising agencies.
"Having led programs on both agency and client sides, and vetted many agencies in my tenure, I am thrilled to have the opportunity to join such a high caliber and client-centric team," said Caputo. "I believe Envisionit’s mission to serve as a truly objective partner, driving to the most optimal business outcomes, sets us apart from large media holding companies and other agencies that focus more on one-size-fits-all models and recommendations. As someone with an entrepreneurial-first mindset, I am excited to partner with our clients to build upon and accelerate their businesses in the months and years to come."
Founded in 2001, Envisionit is an award-winning, end-to-end digital marketing agency headquartered in Chicago. Our brilliant media, creative, technology, and analytics teams have fueled growth for a range of industries, with a core focus on fintech, travel/tourism, and CPG. In our work, we are engaged, proactive, impactful, curious, and supportive. In our culture, we champion transparency, belonging, giving back, and having fun. Connect with us at envisionitagency.com.
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