Dickies launches partnership with Fort Worth’s Backlot Studio for product photography
Dickies, the Fort Worth-based workwear retailer, will soon shoot all of its product photography in its hometown.
The company will work with Backlot Studio at 305 S. Main St.
“We are excited for our partnership with Backlot to take flight in the New Year,” said Dickies’ global creative director, Matt Lambert, in a release. “Fort Worth is home to a diverse community of makers committed to making their mark and it was important to us that we tap authentic, local talent to help bring our brand vision to life.”
Backlot is a 4,000-square-foot combined studio and workspace for creatives to work and collaborate.
Dickies product photography will take over the building’s second floor where Backlot will house samples of Dickies clothing collection. Backlot’s team will photograph products with upgraded LED studio lighting and camera gear.
“At Backlot, we’re striving to make Fort Worth a beacon for the creative class,” founder Red Sanders said in a release. “Bringing Dickies’ product photography home to Fort Worth is a huge step in our mission. This project is a testimony of both the promising future for the Backlot community and the creative community of Fort Worth as a whole.
Dickies has been in Fort Worth since its 1922 founding and is the world’s No. 1 work apparel manufacturer.
Throughout its 100-year history in Fort Worth, Dickies has operated out of 509 W. Vickery Blvd. and the historic schoolhouse at 319 Lipscomb St. In January, the Star-Telegram reported that Dickies plans to move its global headquarters into downtown Fort Worth in mid-2023. The offices will occupy 75,000 square feet of the top floor of a six-story building that’s next to The Tower.
Williamson-Dickie, a family-owned company, was acquired in 2017 by North Carolina-based apparel manufacturer VF Corp., which also owns the brands Vans, North Face and Timberland. VF paid $820 million in cash for the company.
“We have been part of this community since the infancy of the brand, and this move will allow us to collaborate more freely, build deeper relationships with makers in our own backyard, and access top talent as we continue to grow,” Dickies’ global brand president Lance Mueller said in January. “We’re proud to call Fort Worth home and can’t wait for this new chapter to unfold.”
Backlot Studio opened in 2019 as a meeting place for Fort Worth’s diverse creative community. The cowering space offers long-term memberships and short-term rentals.