Actor and singer Demi Lovato announced they are now an official ambassador for Gaia, a conspiracy hub, which is known to have spread misinformation and conspiracy theories about everything from vaccines to aliens and even lizard people (yes, you read that right).
Gaia has been de-platformed from leading social media sites (which means it can't have an account or place adverts), so extreme is its content.
In a recent social media post - in which Lovato shares the loading screen for Gaia while smiling - they write: 'I'm thrilled to be a @wearegaia ambassador. Understanding the world around us (the known and the unknown) is so exciting to me!’
Gaia responded: ‘We’re thrilled to have you, Demi!’
The streaming platform describes itself as a 'Netflix of spirituality' and, originally, it served to provide yoga videos and philosophical messages.
Now, however, Gaia is known for hosting videos featuring antisemitic conspiracies, anti-vaxxers, autism misinformation and QAnon, the far-right political movement centred on claims that a cabal of Satanic paedophiles conspired against Donald Trump while he was president.
It's not surprising that Lovato has been drawn to the spiritual claims of Gaia, given that they have previously spoken about their love of space and their belief in aliens. Previously, the singer claimed to have met aliens before, calling them 'beautiful'.
In September, Lovato hosted a docuseries on Peacock called Unidentified with Demi Lovato, in which they explored extraterrestrial life.
‘I really think that if there was anything out there that would want to do that to us, it would have happened by now,’ they said. ‘But I think that we have to stop calling them aliens because aliens is a derogatory term for anything. That's why I like to call them ETs!’
‘I think that the world is becoming a more open place. Slowly, but surely, I think that we're making progress. And we're slowly getting there. But, you know, any progress is progress!’
Gaia said they had chosen Lovato for an ambassadorship because they 'believe the fanbase Lovato continues to cultivate has a desire to dig deeper into the more important questions regarding the nature of reality'.
But not everyone is as enthusiastic about the partnership, which raises issues about what celebrities should be allowed to promote to potentially impressionable fans and followers.
On Instagram, fans have voiced their anger at Lovato's choice, with one commenting: 'Read all their stuff and sources before you advertise them! I know that‘s a lot of work but discovering it‘s a fraud is totally worth taking the time. [sic]'
Another simply wrote: 'Omg you joined a cult! No. [sic]'
On Twitter, one user added: ‘Demi Lovato really linking their fans to alt-right racist and antisemitic websites just for the fun of it.... there's nothing wrong with being interested in conspiracy theories but it doesn't take a big brain to figure out that most of these websites are very alt right. [sic]'
It's unclear what Lovato's ambassadorship for Gaia will entail, but hopefully the singer won't be party to the more extreme content on the site.
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