Daily Crunch: For second consecutive quarter, millions of subscribers drop Disney+ Hotstar

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here.

Happy Thursday, Crunchers! It’s an exciting time to be a tech reporter, with a ton of fun stories coming down the pipe. So let’s get to it! Hasta mañana, Christine and Haje

The TechCrunch Top 3

Startups and VC

Most U.S.-based tech investors are likely familiar with smaller-ticket investor marketplaces AngelList and Carta. In Europe, Germany’s Bunch and the U.K.’s Vauban (acquired by by U.S.-based Carta last year) have attempted to do a similar job. But the backstory to this is that although launching many years ago, AngelList struggled with Europe’s regulatory environment. Mike wonders if Odin could be Europe’s answer to AngelList.

It used to be that having a corporate blog and some paid content was the gist of your marketing department’s content efforts, and that was enough. But as larger companies like Salesforce and HubSpot have launched their own full-blown media arms, it may be time to rethink your content strategy. AudiencePlus wants to help every company run its own media platform, and today the company announced a $5.4 million seed investment, Ron reports.

Another smattering of highlights and lowlights:

Unlocking the M&A code: 5 factors that can make (or break) a deal

Five lollipop hearts on a pink floor, but the last one is smashed to pieces.
Five lollipop hearts on a pink floor, but the last one is smashed to pieces.

Image Credits: mjrodafotografia (opens in a new window) / Getty Images

A merger or acquisition is the start of a new relationship, which is why most people approach exits with optimism.

"But all’s not rosy in the world of M&A," says SmartBear CEO Frank Roe, who's completed eight acquisitions in less than five years.

"It is a complex and substantially risky decision, not for the faint-hearted. It is essential to approach the decision and process with diligence and forethought."

In this TC+ guest post, he shares "five indispensable elements to consider for a successful mergers and acquisitions journey," reminding readers that "there's no 'secret formula.'"

Three more from the TC+ team:

TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!

Big Tech Inc.

Natasha L gives you everything you need to know and more about a series of votes in the European Parliament this morning where MEPs have backed a raft of amendments related to transparency and safety rules for generative AI.

Meanwhile, Amanda reports on a movement that started with a tweet and ended with a book in the top 3 on Amazon. No, it’s not another book in the “Fifty Shades of Grey” saga — it’s a recommendation by “Bigolas Dickolas,” and we recommend you stop what you’re doing and read.

And we have five more for you: