Crayola has created a line of crayons to represent the varying skin colors around the world.
On Thursday, which was UN World Day for Cultural Diversity for Dialogue and Development, the crayon company announced the launch of its new crayon line, Colors of the World. A Crayola spokesperson told Yahoo Life that, with the release of 24 new shades, it will also be the largest color launch in Crayola’s history.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” Crayola CEO Rich Wuerthele said in a news release. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves."
According to the release, Crayola partnered with Victor Casale — whose resume includes the titles of former chief chemist at MAC Cosmetics, co-founder and chief innovation officer of Cover FX and, in his current role, CEO of MOB Beauty — for eight months to systematically create crayon colors that step down from light to deep shades across rose, almond and golden undertones.
“I have spent my life trying to create truly global shade palettes because I know what it's like to be with a person who has finally found their exact match. They feel included and recognized, and I am hoping every child who uses these crayons and finds their shade will have that feeling,” Casale said. “Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World crayons.”
Colors like golden, deep almond and medium deep rose will be featured in the 24- and 32-count packs. Though they aren’t available for purchase until July, people have already taken to social media to praise Crayola for its inclusion.
This is exciting— Fitness Dynasty (@MissTy_Shaw) May 22, 2020
Love this. Can’t wait to buy them for my daughter.— Kenya Williams (@Kenya_wil) May 22, 2020
Wow i in love. I want 14 boxes— zodiack wack (@SarahBe16753168) May 22, 2020
Thank you for this! My students will love to have a larger choice of colors that are more representative of them as unique individuals. We come in so many beautiful shades and every child deserves to be able to express their true selves.— Deborah Losardo (@Deborah_LoSardo) May 22, 2020
Early this year, 9-year-old Bellen Woodard of Loudoun County, Virginia made headlines after she launched her More Than Peach Project where she offered sketchbooks with crayons and colored pencils that represented different skin tones. This came after her classmates assumed the skin color crayon was peach, so the elementary school student decided to show them and others that there needed to be a change.
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