Consumer Appliances Market in Brazil: Pre-Pandemic Levels Set to be Restored by 2022 - ResearchAndMarkets.com

·5 min read

The "Consumer Appliances in Brazil" report has been added to ResearchAndMarkets.com's offering.

Home seclusion, one of the most relevant consequences of COVID-19, had a strong impact on the demand for consumer appliances in Brazil in 2020. On one hand, with more time spent at home consumers were encouraged to update their existing consumer appliances, or to invest in new ones. On the other hand, it also negatively impacted consumer confidence with consumers being more conservative about investing in pricier items.

The Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth.

It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Key Topics Covered:

COVID-19 country impact

  • New product launches become less commonplace as players focus on ensuring supply and distribution channels are maintained

  • Lockdown measures push more Brazilians into embracing e-commerce

  • Pre-pandemic levels overcome by 2022

REFRIGERATION APPLIANCES IN BRAZIL

COVID-19 damages consumer confidence in 2020

  • Government's financial aid support many families to get their first refrigeration appliance

  • Electric wine coolers/chillers gain relevance due to home seclusion

  • Samsung launches its Evolution fridge freezer in Brazil

RECOVERY AND OPPORTUNITIES

  • Pre-pandemic sales levels set to return by 2021

  • Higher production costs could continue to test manufacturers

  • Smart appliances will remain at the forefront of new product development

HOME LAUNDRY APPLIANCES IN BRAZIL

COVID-19 negatively impacts consumer confidence and willingness to spend

  • New hygiene habits and concerns increase usage of home laundry appliances in 2020

  • Semi-automatic washing machines remain an affordable alternative for lower-income households

RECOVERY AND OPPORTUNITIES

  • Pre-pandemic sales levels to be restored by 2022

  • Brazilian real devaluation to pressure production costs

  • Laundry services continue to gain relevance due to new real estate developments

  • Samsung maintains a leading position when it comes to smart appliances

DISHWASHERS IN BRAZIL

KEY DATA FINDINGS

  • Home seclusion benefits usage and added-value perception of dishwashers

  • Economic uncertainty discourages consumers from investing in their first dishwasher

  • Tramontina debuts in dishwashers in 2020

RECOVERY AND OPPORTUNITIES

  • Dishwashers set to rebound strongly surpassing pre-COVID-19 sales in 2021

  • Competition expected to intensify with dishwashers still seen to have potential

LARGE COOKING APPLIANCES IN BRAZIL

KEY DATA FINDINGS

  • Economic uncertainty stemming from COVID-19 hits sales of large cooking appliances

  • Consumers postpone replacing cookers and ovens

  • Atlas Industria de Eletrodomesticos SA invests in glass hob cookers

RECOVERY AND OPPORTUNITIES

  • Economic challenges expected to put the brakes on a swift recovery

  • Financial aid could stimulate recovery

MICROWAVES IN BRAZIL

KEY DATA FINDINGS

  • Home seclusion supports increased usage of microwaves, but lack of innovation inhibits growth potential

  • Replacement postponed due to economic instability

RECOVERY AND OPPORTUNITIES

  • Lack of innovation expected to remain a challenge

  • Price discounting unlikely to have a significant impact

FOOD PREPARATION APPLIANCES IN BRAZIL

KEY DATA FINDINGS

  • Home seclusion boosts interest in food preparation appliances

  • Consumers take up cooking for business and pleasure

RECOVERY AND OPPORTUNITIES

  • Competition should remain fiercer in terms of prices over the forecast period

  • E-commerce set for bigger role in food preparation appliances over the forecast period

SMALL COOKING APPLIANCES IN BRAZIL

KEY DATA FINDINGS

  • Convenience is king as home seclusion results in more home cooked meals

  • Fryers and coffee machines face challenges but continue to lead small cooking appliances in 2020

RECOVERY AND OPPORTUNITIES

  • Growing penetration threatened by smaller households in the near-future

  • Slow cookers and coffee mills seen as the next must-have appliances

VACUUM CLEANERS IN BRAZIL

KEY DATA FINDINGS

  • Home seclusion and time and constraints are the main drivers for sales in 2020

  • Falling prices help fuel demand for robotic vacuum cleaners

  • Samsung invests in smart vacuum cleaners

RECOVERY AND OPPORTUNITIES

  • Stronger competition expected in robotic vacuum cleaners as Xiaomi enters the market

  • Higher pets adoption contributes to fuelling demand

  • Cylinder vacuum cleaners likely to remain dominant thanks to good balance between price and effectiveness

PERSONAL CARE APPLIANCES IN BRAZIL

KEY DATA FINDINGS

  • Home seclusion the main growth driver for personal care appliances in 2020

  • Other personal care appliances is the only category to register decline

  • Philco looks to whip up interest with Wonder Woman licensed product line

RECOVERY AND OPPORTUNITIES

  • GaMa Italia to focus on innovation and sophistication to overcome price competition

  • E-commerce set for further gains buoyed by the success of online marketplaces

AIR TREATMENT PRODUCTS IN BRAZIL

COVID-19 affects consumer confidence and willingness to invest in air conditioners

  • Home seclusion and heat waves inhibit heavier declines in 2020

  • Samsung launches Split WindFreeT air conditioners

RECOVERY AND OPPORTUNITIES

  • Sales set to return to pre-COVID-19 levels by 2021

  • Devalued Brazilian real a barrier to growth

For more information about this report visit https://www.researchandmarkets.com/r/z0w032

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210423005395/en/

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900