TechCrunch
Generative AI has captured the public imagination with a leap into creating elaborate, plausibly real text and imagery out of verbal prompts. Now, Synthesia -- one of the ambitious AI startups working in video, specifically custom avatars designed for business users to create promotional, training and other enterprise video content -- is releasing an update that it hopes will help it leapfrog over some of the challenges in its particular field. Unlike other generative AI players like OpenAI, which has built a two-pronged strategy -- raising huge public awareness with consumer tools like ChatGPT while also building out a B2B offering, with its APIs used by independent developers as well as giant enterprises -- Synthesia is leaning into the approach that some other prominent AI startups are taking.