Chiefs’ win Sunday showed spike in female streaming NFL viewership over previous week


The first reports came shortly after 3 p.m. Sunday, and word soon spread fast on social media.

Yes, superstar singer/songwriter Taylor Swift was at GEHA Field at Arrowhead Stadium for the Chiefs’ game against the Chicago Bears.

Swift’s fans apparently tuned to the Chiefs’ game, whether it was on CBS or a streaming service.

Fox Sports said the game had 24.3 million viewers, making it the most-watched telecast on any network. The game’s viewership was ranked first among 12- to 17-year-old female viewers, 18- to 34-year-old female viewers and 18- to 49-year-old female viewers.

That bump in women watching the game wasn’t limited to Fox Sports, as the Roku streaming service reported a massive increase in viewership.

David Rumsey of Front Office Sports reported “data from Roku TVs shows Chiefs-Bears saw a 63% increase in female viewers age 18-49 over Chiefs-Jags last week.” He added that 10.2 million adults reached on Roku represented an increase of 61%, and the household viewership was 4.4 million on Sunday compared to 2.8 million a week before.

How can there numbers for such specific demographics?

This is how Rumsey described it:

The bump in TV numbers follows a reported increase in the number Travis Kelce jerseys sold, a leap in social-media followers for the tight end and more interest in Chiefs tickets.