Champion Athleticwear announces multiyear partnership with the Muhammad Ali brand

Vinciane Ngomsi
·Yahoo Sports Contributor
·1 min read
Champion Athleticwear announces multiyear partnership with the Muhammad Ali brand

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Heritage activewear line Champion and the Muhammad Ali brand have teamed up for a multiyear global campaign that includes a series of limited edition drops. The inaugural Champion X Muhammad Ali collection "evokes Ali’s spirit, celebrates living like a champion, and is an embodiment of sportsmanship," according to the North Carolina-based company.

The unique capsule is inspired by Ali’s six core principles: confidence, conviction, dedication, giving, respect and spirituality. Pieces from the line include unisex hoodies and t-shirts, which are splashed with those words alongside iconic images of Ali and some of his most famous sayings. With that in mind, expect this and subsequent drops to pay homage to the GOAT's undeniable thirst for success.

"Champions are defined by how they carry themselves in sports and beyond," David Robertson, Director of Champion Global Brand Marketing said. "Muhammad Ali’s legacy and Champion share a common foundation of authenticity, confidence and inclusivity. We are incredibly excited to see how consumers react to this new collaboration and interpret how we’ve incorporated designs that reflect self-expression to help them feel comfortable, confident and ready to take on any challenge."

Linked below and available at Champion's online store, the limited edition Knockout Muhammad Ali collection is officially available to purchase while supplies last.