How to be a CEO: Rochelle Humes on building ‘My Little Coco’
This Morning presenter and former Saturdays singer turned CEO, Rochelle Humes, tells us how she built ‘My Little Coco’.
Rochelle launched her baby hair and skincare business just as Covid-19 swept the world.
In this podcast, she tells us why entering the business world was harder than breaking into showbiz, how she launched during the pandemic, the learning curve she faced - including an early challenge by Chanel - and how her family were a huge factor in the development of her brand.
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