How to be a CEO: Rochelle Humes on building ‘My Little Coco’

Rachelle Abbott
·1 min read
(Karis Kennedy )
(Karis Kennedy )

This Morning presenter and former Saturdays singer turned CEO, Rochelle Humes, tells us how she built ‘My Little Coco’.

Rochelle launched her baby hair and skincare business just as Covid-19 swept the world.

In this podcast, she tells us why entering the business world was harder than breaking into showbiz, how she launched during the pandemic, the learning curve she faced - including an early challenge by Chanel - and how her family were a huge factor in the development of her brand.

Listen here, or here:

You can find us wherever you stream your podcasts.

Join us every Monday morning for a brand new episode.

The Evening Standard invites you to join us in conversation with some of the most influential people in the world’s best city for business.

‘How to be a CEO’ gives you exclusive access to leading business people who will give you their tips on how to get to the top and stay there.

Networking is the key to creating a successful start-up, and once you’re up and running it’s essential to keeping your SME afloat.

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