UPDATE: BTS Member V Confirmed as CELINE's Brand Ambassador

UPDATE (March 15, 2023): After months of speculation, BTS member V is finally confirmed as brand ambassador for Hedi Slimane's CELINE.

The K-pop star graced the April cover of Elle Korea, which noted that he is the newest "CELINE boy." Kicking off his partnership with the fashion label, the musician appeared on three different covers for the magazine.

ORIGINAL STORY (January 29, 2023): Following in the footsteps of his bandmates, V is reportedly the latest BTS member to sign a deal with a luxury brand.

The 27-year-old, real name Kim Tae-hyung, seems to have partnered with CELINE as the label's newest brand ambassador, joining BLACKPINK's Lisa and South Korean actor Park Bo-gum. The three stars previously attended Hedi Slimane's Summer 2023 menswear show together, creating a viral moment on social media.

While the news isn't official as of writing, Les Echos -- a French media outlet owned by CELINE's parent company LVMH -- reported on the influence of K-pop in fashion in an article about Paris Fashion Week Men's. In addition to mentioning Jimin, who was recently named global brand ambassador for Dior, the article notes that V just signed a deal with CELINE.

With BTS' collective brand deal with Louis Vuitton expired, fashion houses have been rushing to partner with the group's members over the past month. In mid-January, Jimin was chosen as Dior's ambassador, shortly followed by Suga for Valentino.

Stay tuned as we learn more about V's potential partnership with CELINE.