Bride goes viral for unorthodox wedding strategy: 'This is the right thing to do’

A woman who has spent years working as a "the world's first professional bridesmaid" is now planning a wedding of her own. Well, actually she's letting the internet handle it. 

Jen Glantz, who got engaged this summer, has launched a website that gives total strangers the ability to vote on every single aspect of her big day, from the cost of her dress to the flavor of her cake to whether or not she and her fiancé will meet with a psychic before their wedding. 

The 31-year-old handed over all the planning power when she launched her website, FinallyTheBride.com, where voters can weigh in on each and every step of the process. It's a decision Glantz said was easy to make. 

"It took me 15 minutes to pick out a nail color," she told INSIDER. "It would take me a lifetime to make a decision about my wedding. I've been to hundreds of weddings — more than the average person. It made me feel like planning my own was just way too overwhelming and difficult."

She's not exaggerating on the "hundreds of weddings" part either. In 2014, Glantz launched Bridesmaid for Hire, a business that, according to its website, "provides professional bridesmaid services to brides, maids-of-honor, and wedding guests in need."

The company, which now features both male and female bridesmaids, allows customers to pay Glantz and her employees to attend their weddings, where they help with speeches, organizing ceremonies and even getting attendees dancing at the after-party. 


"I know it sounds crazy, but strangers have let me be part of their wedding for the past five and a half years," Glantz told INSIDER. "It would be strange if I didn't let the strangers become part of my wedding."

Glantz and her fiancé, Adam, have been dating for three years, but now their relationship is approaching uncharted territory. The bride-to-be said she's adding new decisions on the first and 15th day of every month, giving users plenty of chances to decide how her wedding will unfold. 

Only a few votes have concluded as of now. According to the site, it appears the wedding will cost somewhere between $15,000 and $30,000, will occur sometime in July or October and may not feature an open bar. 


Voters also spared Glantz the horror of writing a "post-engagement letter" to some of her exes, in addition to deciding the couple will not be eloping. 

To follow along with the ever-changing wedding plans, voters can also pre-order Glantz's new book, which she describes as an "interactive book" being released "chapter by chapter."

The 31-year-old has previously written two other books, "Always a Bridesmaid (for Hire)" and "All My Friends Are Engaged." Both are available on Amazon.