Brazil Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics Report 2021-2025 - ResearchAndMarkets.com
The "Brazil Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook): Spend Analysis by Digital/e-Gift Card, Retail & Corporate Consumers, Top Retailers, Distribution Channel, Occasions, and Demographics - Jan 2021 Update" report has been added to ResearchAndMarkets.com's offering.
Gift card industry in Brazil is expected to grow by 15.1% on annual basis to reach US$ 5082.2 million in 2021. Despite near-term challenges in 2021, medium to long term growth story of gift cards in Brazil remains strong. The gift card industry in Brazil is expected to grow steadily in H1 2021 and record a strong growth in H2 2021. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 13.0% during 2021-2025. The gift card market in the country will increase from US$ 4416.7 million in 2020 to reach US$ 8276.9 million by 2025.
Brazilian gift card market in 2020 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth. Though the gift card market was impacted due to COVID-19, the market is expected to bounce back in the coming quarters, especially beginning Q2 2021.
As the e-commerce business continues to grow in Brazil, it will also benefit the growth of the gift card segment in the coming months. Brazilian e-commerce sales rose by over 63% during 2020, as consumers shifted to online shopping due to the pandemic. The e-commerce growth was also driven by shift of brick and mortar retailers and small merchants to online channel to improve their reach.
The growth in gift card market is likely to supported by mobile gift cards as contact free payments becomes an emerging trend owing to the pandemic. Consequently, e-gift cards are expected to gain momentum and are expected to witness growth in the coming quarters.
The gift card market in Brazil has also seen entrance of global players in the market. For instance, in November 2020, InComm Payments, a global payments solutions provider, acquired Todo Cartoes, a closed-loop gift card processor in Brazil, to expand its presence in Brazil. The deal will allow InComm process and distribute closed-loop gift cards to retailers in Brazil.
Scope
Total Spend on Gifts in Brazil
By Consumer Segment (Retail and Corporate)
By Product Categories (13 Segments)
By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in Brazil
Gross Load Value
Transaction Value
Unused Value
Average Value Per Transaction
Transaction Volume
Average Value of Card Purchased
Number of Cards
Gift Card Market Size by Consumer Segment in Brazil
Retail Consumer
Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Brazil
By Retail Consumer
By Retail Purchase Occasion
By Corporate Consumer
By Corporate Purchase Occasion
By Company Size
Gift Card Market Size by Retail Consumer in Brazil
By Functional Attribute
By Occasion
Festivals & Special Celebration Days
Milestone Celebration
Self-Use
Other
Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in Brazil
Consumer Purchase Behaviour
Gift Card Buyer by Age Group
Gift Card Buyer by Income Level
Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Brazil
By Functional Attribute
By Occasion
Employee Incentive
Sales Incentive
Consumer Incentive
By Scale of Business
Budget Allocation Trend for 2021
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Brazil
Food & Beverage
Health, Wellness & Beauty
Apparel, Footwear & Accessories
Books & Media Products
Consumer Electronics
Restaurants & Bars
Toys, Kids, and Babies
Jewelry
Sporting Goods
Home & Kitchen Accessories & Appliances
Travel
Entertainment & Gaming
Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Brazil
Ecommerce & Department Stores
Restaurants & Bars
Supermarket, Hypermarket, Convenience Store
Entertainment & Gaming
Specialty Stores
Health & Wellness
Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Brazil
Gift Card Online Sales
Gift Card Offline Sales
1st Party Sales
3rd Party Sales
Sales Uplift
Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
Casino Guichard-Perrachon SA
Natura Cosmeticos SA
Wal-Mart Stores Inc
Lojas Americanas SA
Adeo Groupe
Cencosud SA
Magazine Luiza SA
For more information about this report visit https://www.researchandmarkets.com/r/cdjbc5
View source version on businesswire.com: https://www.businesswire.com/news/home/20210308005387/en/
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