Brand Leaders Convene on September 29 in New York, 2023 Portada Live Conference Dates Announced

NEW YORK, September 28, 2022--(BUSINESS WIRE)--Senior marketers from Anheuser-Busch, T-Mobile, Pernod-Ricard, Comcast and Digitas are the latest additions to an exceptional roster of speakers and participants at the Portada Live Marketing Conference in New York on September 29, 2022. Portada also announced the Portada Live marketing conferences dates and locations for 2023: Mexico City on April 13, 2023 and New York City on September 28, 2023. Both conferences will also have an important virtual format including 1:1 meetings between brand marketers and service providers.

The Portada Live conference program is designed to maximize peer-to-peer learning and fruitful interactions in a comfortable setting:

Agenda Portada Live New York City, September 29

11:15 am Registration and Welcome Mixer presented by MyCode

11:55 am Welcome and overview of Portada Live New York MC: Marcos Baer, president, Portada

12:00 pm Knowledge-Sharing Session: Best Practices in In-Culture Marketing

Moderator: Seraj Bharwani, Chief Strategy Officer, AcuityAds

Speakers: Daneyni Sanguinetti, Director, Culture & Inclusive Marketing at Pernod Ricard, Nicole Preston, General Manager, Latino Center of Excellence, DISH Network

12:30 pm Engaging the Evolving Hispanic Consumer

Speakers: Diego Osuna, Sr. Manager Integrated Marketing Strategy, T-Mobile and Guillermo Pérez, Chief Creative Officer and Brand Strategist, Digo

13:00 VIP Lunch

14:00 Understanding the Streaming Explosion: Optimization Paths for Advertisers

Moderator: Alejandro Fosk, Senior VP, ComsCore Latin America

Speakers: Manuel Medina Riveroll, Sr. Marketing Director, Hisense Mexico, Jonathan Scarpetta, Media Director, PepsiCo Mexico Foods

14:30 Anheuser-Busch's Vision for the Multicultural Consumer

Moderator: Lora Feinman, SVP Sales, Seedtag

Speakers: Mariana Lever, Sr. Director, Commercial Strategy and Planning, Anheuser-Busch and Alexander Monroy, Sr. Brand Director, Estrella Jalisco at Anheuser-Busch

15:05 Concurrent Workshops

1: DtoC or not to DtoC in 2023. That is the question. Leaders: Christina Caruso Nevoso, Senior Brand Manager, Bayer and tba

2: How Brands Best Can Capitalize on the Power of Video and Social Leader: Danisha Lomax, SVP, Head of Media & National Paid Social Lead, Digitas North America

3: How to Best Drive Audience Strategy in Multicultural America Leader: Alejandro Solorio, Audience Strategy & Planning Director, Comcast

4: Fine-tuning Your Influencer Marketing for Different Cultures and Geographies Leader: Jose Nicolas Velez, Global Marketing Director, Smirnoff at Diageo

5. Purpose-driven Marketing: Supporting Diversity Serving Media Partners Leader: Arnetta Whiteside, SVP Inclusive Media Research & Strategy, Publicis Media

16:30 Happy Hour presented by Canela Media

17:30 Adjournment

A complementary virtual format will enhance content and networking opportunities (1:1 meetings) with brand marketers from all over the Americas attending the event virtually.

Partners of Portada Live September 29 include:

Canela Media

Comscore

Digo

El Tiempo Latino

Illumin

MyCode

Sabio

Seedtag

Content of the Portada Live 2023 marketing conferences will be driven by brand marketers belonging to the Portada network who represent the most dynamic sectors of the U.S. and Latin American economies.

Qualifying client-side brand marketers, please reach out to Brand Relationship Manager Celeste Martorana at celeste@portada-online.com.

Marketing service suppliers, including media companies and agencies, who want to find out about thought leadership and business development opportunities, please contact Marcos Baer at marcos@portada-online.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220928005418/en/

Contacts

Marcos Baer, marcos@portada-online.com