2020 is shaping up to be a season of change for the Toronto Blue Jays, with a young roster eager to establish themselves at the highest level and a collection of new pitchers making up the majority of the rotation.
According to some hints being dropped on social media Monday — thanks to some viral marketing — it appears the team will have a new sartorial look on the field next season as well.
Various members of Blue Jays media received marketing packages Monday morning promising “new threads coming soon” with a notice that the team is making an announcement on Saturday, Jan 18, coupled with the hashtag #NewBlue.
Shortly after the first wave of media marketing took off, the official team account posted a teaser video, complete with a pretty major hint at what fans can expect to see the team wearing at some point this season.
Yes, that’s a bright powder blue home plate being dusted off in the short promo, hinting very strongly that the team is going to feature a return to the classic blues they wore as road uniforms from their inaugural season in 1977 through 1988.
This isn’t the first time the team has tipped a cap towards powder blue nostalgia, as the powder pajamas was one of the team’s alternate jerseys from 2008-2010. At that time, in the middle of the black-and-glitter colour scheme, the powder blue throwbacks served as a first hint at the rebrand back to the retro-like logo the team currently wears full time.
We don’t have any official looks at the newest version of the jerseys just yet, but fans that want a first look at the new uniforms can see them in person at this week’s Winter Fest celebration in Toronto.
Meet the new blue, same as the old blue.
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