What to Read Next

U.S. theatre chain launches smart phone app that rewards patrons for not using their phones during screenings

Will Perkins
Wide Screen
November 15, 2012

If U.S. movie theatre chain Cinemark has its way, audiences will soon be able to say goodbye to those distracting texters and phone junkies at screenings, thanks to a new smart phone app. Yes, this is what things have come to.

This week, Cinemark unveiled CineMode, a new feature for their iPhone and Android app which monitors whether the phone's owner is using their phone during a movie. If the app user manages to go two whole hours without tinkering with their phone, Cinemode will reward them with digital coupons that can be redeemed at the company's theatres. Because why respect your fellow moviegoers by exercising a little self control when a smart phone rewards app can do it for you?!

See also: Tom Hardy signs on for 'Splinter Cell' movie

All a smart phone user has to do is download the app, enter CineMode when prompted by an on-screen reminder, and then avoid using their phone until the movie is over. Seems straight forward enough, but the app is probably giving oblivious and self-centered phone checkers a little too much credit.

"It is important to develop tools that maximize and preserve the movie-going experience," a Cinemark spokesperson said in a press release, apparently not realizing that both carrots and sticks have existed for some time. Given how purposefully vague Cinemark's promotional video for CineMode is, it will be interesting to see if this approach will work. How much does a coupon have to be worth in order to actually prevent someone from checking their phone or writing an email during a movie? Rewarding someone for what should be common courtesy just seems backwards.

See also: Morgan Spurlock to direct 3D concert film for One Direction

Cinemark's approach isn't a perfect solution to rampant movie texting and phone talking, but at least it's a step in the right direction — and a far better solution than what some film exhibitors have suggested. At CinemaCon earlier this year, theatre chain owners and movie studio executives discussed how best to deal with the growing problem of phone use during movies. Disturbingly, a few even suggest the possibility of catering to texters by offering "phone-friendly" screenings, when what they really should have been pitching were "phone-free" screenings. For the sake of other moviegoers, if you can't go a few hours without staring at your smart phone, you should probably reconsider that night out at the movies. It's the polite thing to do.

Would you pay a little extra for a movie if you knew you wouldn't be distracted by people texting on or checking their phones? Or do you like the idea of being able to use your phone at the movies?

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

9 Cards for People Who Have Great Credit

What card offers up to 5% cash back? And which one offers 24/7 concierge service? See the best credit cards of 2016. Apply online, quickly & easily.

Why You Should Pay Attention to Free Sample Sites

Sign up now for freebies so good you will feel guilty not paying for them! No credit card or purchase necessary.

People In Heavy Credit Card Debt May Not Know This

If you owe more than $15,000, there is a way to pay off credit card debt that few people think of first. (It's not what you think!)

Military Mortgage Rates In 2016

Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Starwood Credit Card

Earn 25,000 Bonus Starpoints®! Use toward Award Nights or Flights.

When Was The Last Time You Bought New Tires?

Goodyear® will help you find the right tires for your vehicle. Browse our tire catalog, view offers, find a store, or use our tire selector.

Banks Across America Furious Homeowners Do This

Before you pay your next mortgage you should see this. Millions of homeowners are already amazed. If your bank knew you did this, they'd freak!

Hilton HHonors™ Card

Earn 40,000 Hilton HHonors™ Bonus Points. Apply for Your Card Today.

IRS e-file is now open and W-2s are arriving

The IRS is now accepting returns. Don't wait to do your taxes. Get your biggest refund, guaranteed and your taxes done right with TurboTax today.

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Powerful Tactical Flashlight Flying Off Shelves!

This new tactical flashlight was just released to the public and is flying off shelves in the United States. Limited supplies left, act quick!

Your second chance to enroll in Medicare & Medigap

Never heard of the Medicre General Enrollment Period? Read this to find out how it could benefit you.

Do NOT pay your insurance until you try this.

If you drive less than 55 miles/day OR have no DUI's you can get auto insurance for as low as $29/ Month! See if you qualify.