Silly poster trends: Couples almost kissing

Will Perkins
Wide Screen
February 13, 2013

Valentine’s Day is nigh, and you’d better believe that Hollywood is going to do their best to remind you of it with the same darn movie poster they release every year.

While the studios have taken to counter-programming Feb. 14 with action offerings like “The Expendables” and “A Good Day to Die Hard” in recent years, Hollywood has historically released romantic films on Valentine’s Day. In the month or so leading up to the big day, the chances are very high that you encountered a poster for one of these films featuring a fictional couple embracing and about to kiss.

2013’s big V-Day movie release is “Safe Haven,” a romantic drama from “Dear John” director Lasse Hallström starring Josh Duhamel and Julianne Hough. Lo and behold, the poster for "Safe Haven" (seen above) features Duhamel and Hough dramatically clutching one another and about to smooch.

In case that poster hasn't already clued you in, "Safe Haven" is based on the novel of the same name by author Nicholas Sparks (“The Notebook,” “Dear John”). Sparks’s involvement in any movie means that people can count on it being the sort of sappy and heart-warming fare they want to see on the sappiest and most heart-warming of days. Eight of the author's novels have been adapted into movies (with four of them being released in and around Valentine's Day), and as you can see below, many of those films have had hilariously similar "almost kissing" posters.

Unoriginal? Sure. Effective? Oh, yeah! When fans of Sparks's books and movies see a poster with a grabby fictional couple engaged in some serious PDA, the movie ticket is basically already bought. For most moviegoers, seeing a picture of Josh Duhamel and Julianne Hough on a poster wouldn't exactly be a selling point. Add Nicholas Sparks to that equation, though, and Hollywood can almost certainly count on another Valentine's Day hit.

The fictional love birds can’t be shown kissing on the posters, as that might obscure their faces. And we can't have that!

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