'Godzilla' turns Toronto's Yonge Street into a disaster zone
An impressive guerrilla marketing stunt for “Godzilla” is giving Toronto an up-close look at how a giant monster attack might affect the city.
The destructive installation at the intersection of Yonge and Elm includes a heavily damaged full-sized subway car jutting out from the road, wrecked cars, airplanes littering the rooftops, and giant creature claw marks covering the nearby building.
Situated right in the heart of downtown Toronto, the stunt has understandably attracted a lot of attention. Whether you’re a tourist or a local, it’s not every day that you see a smashed subway sticking out of the street. The “Godzilla” installation has been a popular subject on Twitter and social feeds.
One user caught crews installing the subway car earlier this week. (You mean it wasn’t actually Godzilla?)
“@PvL1998: Godzilla is coming to Toronto!😧 pic.twitter.com/D6PBcjOsSH”@mrwillw yonge and elm street
— kevin Young (@KevinYounge) May 13, 2014
Other users were more interested in the chewed-up taxi cab plopped on top of a nearby building.
Taxi, Taxi! Trying to flag a cab in Toronto can be a bit tricky! Look up @ Elm & Yonge #Godzilla @blogTO #LiveToronto pic.twitter.com/8MwtzF1mZD
— Jean-Paul Boudreau (@RUDeanofArts) May 12, 2014
Some were just happy to take selfies with the debris.
#Godzilla lost sh't in Toronto! pic.twitter.com/wfobNqshoX
— Barry Choi (@barrychoi) May 13, 2014
This particular corner of the city is no stranger to monster battles or destroyed vehicles. In 2008, Yonge and Elm was a filming location for “The Incredible Hulk” (standing in for Harlem) for the superhero’s climactic throwdown against the Abomination. 2013’s “Kick-Ass 2” was also filmed at the intersection.
Warner Bros. Pictures Canada teamed with the Toronto-based marketing agency Juxta Productions and the Toronto Film, Television and Digital Media Office to bring this small slice of monster mayhem to the city - minus Godzilla himself, thankfully! The faux disaster area will provide a backdrop for the Canadian premiere of “Godzilla” on May 15. It’s a sight to be seen and a must-visit for any Godzilla fan in the Toronto area this weekend.
“Godzilla” stomps into theatres on May 16.