Weekend Picks: ‘Brave,’ ‘Abraham Lincoln: Vampire Hunter’ & ‘Seeking a Friend for the End of the World’

Talk to any four-year-old and they'll tell you what's out this weekend: "Brave."

While the film is rated PG -- mainly for some scarier moments than we're used to seeing in G-rated fare -- the marketing and advertising wizards at Disney/Pixar have keenly focused on the animated feature's lead character, Merida, and her wild, curly red locks. On a giant, color-saturated road-side billboard, how could any kid miss it?

Animation has reigned over the box office these past few weeks with the success of "Madagascar 3," and "Brave" is shooting to hit the top target this weekend.

Here is more on what you can expect from this weekend's movies:

[Related: Find showtimes and tickets for movies near you]

Brave

Rated PG for some scary action and rude humor.

What's the story?

Merida is a tomboy who loves to ride her horse and shoot her personalized bow-and-arrow -- hitting nearly every target for which she aims. Also a princess, Merida is forced to dress in uncomfortable formal wear and entertain potential suitors along with her family at their Scottish castle. Her independent spirit proves both troublesome and useful as her fate, and the fate of her family members, is at stake after she recklessly instigates a misguided magic spell.

Who will dig it?

Disney and Pixar fans, Scottish stock, independent ladies and those who love them for it. Animation geeks also have a lot to sink their brains into as the film contains numerous technical and visual innovations.

[Related: Find local showtimes & tickets for 'Brave']

Abraham Lincoln: Vampire Hunter

Rated R for violence throughout and brief sexuality.

What's the story?

What if while our country's 16th president was dealing with the Civil War, ending slavery and modernizing our economy, he was also battling the deathly bites of vampires? Abraham Lincoln's supposed secret life as a vampire hunter is explored in this stylized, action-packed alternate history detailing the "greatest hunter of the undead."

Who will dig it?

History buffs who thought they knew everything there was to know about Lincoln (and probably still do), role playing game (RPG) enthusiasts tired of the old Dungeons and Dragons setup, and those who appreciate slick, supernatural action.

[Related: Find local showtimes & tickets for 'Abraham Lincoln: Vampire Hunter']

Seeking a Friend for the End of the World

Rated R for language including sexual references, some drug use and brief violence.

What's the story?

Another hyperbolic premise assumes the world is near its end as an earth-bound asteroid is set to destroy the planet, giving everyone time to plan their remaining days. Starring Steve Carell and Keira Knightley, their two characters converge, enabling them to see the silver lining in what are otherwise epically dim circumstances.

Who will dig it?

Doomsdayers, philosophically-minded folk, those who fawned over the dog in "The Artist" (there is also a cute little canine in this flick), romantic comedy and road-trip film fans.

[Related: Find local showtimes & tickets for 'Seeking a Friend for the End of the World']