The K-pop star joins the jeweler's global family "Panthère," which features Ella Balinska, Emma Chamberlain, Mariacarla Boscono and more. "While envisioning the mood of Panthère, I instinctively thought of Jisoo. She is full of confidence and talent and is not afraid to show her capabilities to the world, and she acts as the voice of the new generation," Cartier's senior vice president Arnaud Carrez shared in a statement.
This marks another huge deal for the South Korean quartet. In the jewelry and watches category, Jisoo's bandmate Jennie represents Chanel, while Rosé has a deal with Tiffany & Co. and Lisa with Bvlgari. Following this announcement, Jisoo will be appearing in campaigns for Cartier's upcoming projects.
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