Big Ten announces landmark media rights deal with CBS, Fox and NBC

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The Big Ten Conference has signed a seven-year media rights agreement with CBS, Fox and NBC, the league announced Thursday.

Worth a reported average of more $1 billion per year, the most lucrative rights deal in the history of college sports, the new agreement will begin in 2023, run through the 2029-30 season and place Big Ten football games on each of the three major networks "from morning to night," the conference said in a statement.

According to the conference, Big Ten teams will be featured on Fox during the noon ET window, on CBS during the 3:30 p.m. ET slot and on NBC in prime time. The CBS mid-afternoon Big Ten game won't start until the 2024 season as the network holds the rights to SEC games in that window for the 2023 season.

Michigan wide receiver Mike Sainristil (5) runs the ball on Ohio State cornerback Marcus Williamson in the second half of their 2021 game at Michigan Stadium.
Michigan wide receiver Mike Sainristil (5) runs the ball on Ohio State cornerback Marcus Williamson in the second half of their 2021 game at Michigan Stadium.

The new rights deal removes Big Ten games from ESPN, which recently committed roughly $300 million annually in a 10-year deal with the SEC set to begin in 2024.

The mammoth agreement sets a new bar for major-college rights deals and pushes the Big Ten and the SEC into another new stratosphere of annual revenue compared to their Power Five conference peers.

“The Big Ten Conference media rights agreements are more than just dollars and deals," said Big Ten Commissioner Kevin Warren. "They are a mechanism to provide stability and maximum exposure for our student-athletes, member institutions and partners during these uncertain times in collegiate athletics."

CBS will begin airing Big Ten content in 2023 with seven football games and men's and women's basketball. Starting in 2024, the network will air 15 Big Ten regular-season games, including a Black Friday game.

Beginning in 2023, NBC will air up to 16 games as it launches "Big Ten Saturday Night."

These agreements with CBS and NBC join the Big Ten's existing relationship with Fox, which has made the conference the anchor of its "Big Noon Saturday" coverage.

CBS, NBC and Fox will share coverage of the Big Ten championship game through the 2029 season. Fox will broadcast the game in 2023, 2025, 2027 and 2029. NBC will carry the game in 2026 and CBS will do so in 2024 and 2028.

The three networks will also alternate between picking first among each weekend's selection of Big Ten games.

The Big Ten currently has 14 members and will expand to 16 teams in 2024 with the addition of Southern California and UCLA from the Pac-12.

This article originally appeared on USA TODAY: Big Ten media rights deal with NBC, Fox, CBS worth reported $7 billion