Beatriz Lozano redesigns Yahoo logo for Women's History Month
In celebration of Women’s History Month, Yahoo commissioned Beatriz Lozano to re-imagine the Yahoo logo. Lozano is an award winning designer, typographer, and educator exploring how technology can push typography to exist at the intersection of the physical and digital world.
Currently teaching interaction design at Parsons, Lozano was originally on the road to becoming a mechanical engineer before becoming inspired by the power of visual communication while engaging in activism for immigrant rights. In 2022, she was awarded the Art Directors Club Young Gun Award, which recognizes the world’s best creatives under the age of 30.
“I am passionate about gender equity and believe one of the most powerful tools we have to achieve this is to come together and celebrate our history as women, share the multitude of our identities, and learn from each other's lived experiences. As a society, designating a month to uplift women is already a positive and hopeful step in the right direction. I am grateful for the women who have come before me and fought for our rights all year round, and I’m excited to see the progress we will continue to make in the decades to come.”
Lozano achieves her design by incorporating elements of STEM as well as honoring female innovators. She hopes her art will bring joy and inspire young girls to pursue their love of math, science and technology.
“This design was inspired by the patents and sketches of early inventors including Sarah Boone, Mary Anderson, and Hedy Lamarr. I loved how in many of these documents, the inventors included handwritten elements along with the illustration of their design that preserved a piece of their personality. This inspired me to include hand-drawn arrows and values in my rendition of the logo, juxtaposing the sharp clean lines of the Yahoo letterforms. For the color palette, I chose to lean into Yahoo’s iconic purple, because purple has also historically been a symbolic color for women's movements not only in the United States but around the world.”
You can find more of the artist’s work at beatrizl.com.