When the winners are crowned at the conclusion of this weekend's Beach Pro Tour volleyball event in Doha, Qatar, they'll celebrate their achievement with a trophy that's unlike any other.
In what the circuit calls the first step in its commitment to sustainability, the trophies awarded will be made of 100% recycled plastic collected from beaches where the sport is played.
“We love the beach – it’s our home. It’s where we come together, compete, play and socialize,” said Finn Taylor, CEO of Volleyball World.
Taylor also says the circuit also plans to stage beach clean-up events "where we rally players and fans around a common goal to block pollution from entering our oceans.”
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The trophy, made by the design firm The New Raw, has flowing curves to provide a sense of movement and a color scheme the company says represents the natural elements of the sport: sand and sea.
The overall campaign seeks to raise awareness among volleyball fans and the public of the importance of keeping beaches and waterways free from pollution.
According to the Ocean Conservancy, 11 million metric tons of plastic enter the seas each year.
This article originally appeared on USA TODAY: Volleyball World unveils new trophy made of beach trash