Barbie getting IMAX release with new post-credit sequence
Barbie is heading to IMAX screens, and she's bringing a little something extra with her.
Warner Bros has announced that the pink-hued fantasy comedy will get a one-week run on IMAX screens throughout North America and select international territories starting on September 22.
The limited release will also include never-before-seen post-credits footage selected by director Greta Gerwig.
Related: Barbie's Michael Cera personally emailed director Greta Gerwig to land the role
"We made Barbie for the big screen, so it’s a thrill to be able to bring it to IMAX, the biggest screen of all," the filmmaker said in a statement.
"As a special thanks to Barbie fans, we’re excited to share a little bit more of our cast and crew’s incredible work by adding special new footage we hope audiences will enjoy."
Warner Bros executives Jeff Goldstein and Andrew Cripps added: "If there was one thing missing in this winning Barbie strategy, it was being able to put Greta’s singular vision on premium IMAX screens over the uber-competitive summer corridor.
Related: Timothée Chalamet told Greta Gerwig he "should have been" in Barbie movie
"That Barbie continues to draw packed audiences around the world heading into its sixth weekend in release speaks to the quality of the film and the excitement audiences have for the story.
"We are so pleased to give them a chance to see Barbie, whether for the first or fifth time, in such an experiential format as IMAX."
Barbie has grossed a whopping $1.29 billion at the global box office since its July 21 debut, and it's on track to surpass The Super Mario Bros Movie ($1.36 billion) as the highest-grossing film of the year.
It's also the highest-grossing live-action film of all time by a female director, as well as Warner Bros' second-biggest release of all time, trailing only Harry Potter and the Deathly Hallows Part 2's total of $1.32 billion.
Barbie is out in cinemas now, and heads to IMAX screens on September 22.
You Might Also Like