ASOS is launching a makeup collection — and everything costs under $20

Dana Oliver
Beauty Director
ASOS Makeup is officially happening! (Photo: ASOS)

Whenever we’re in need of a fun, flirty, and affordable outfit, ASOS is one of the first places we turn to.

The fashion e-commerce site has built a strong following thanks to their trendy clothing and accessories, plus-size selection that doesn’t compromise style and, of course, super fast and free shipping. Even though we’ve perused the beauty category of the online retailer, cosmetics rarely end up in our shopping cart. That is until now.

ASOS is launching its very own makeup collection this fall and it’s sure to get a ton of likes on Instagram from the brand’s predominately 20-something fan base. Packaged in the popular millennial pink shade with clean and simple illustrations that correspond to each product, the range includes matte liquid lipsticks, blush, mascara, liquid pend eyeliners, and pressed powder. The cherry on top: everything costs under $20.

Keeping in line with ASOS’s manifesto of “embracing and expressing the full range of who you are,” the products boast names such as Doubtless, Patience, Vigilant, and Flawed, which are reflective of inner characteristics rather than feeding into societal pressures of attaining outward perfection.

This message of empowerment is further reiterated through the ASOS Face + Body campaign that features a diverse cast of individuals, including Instagram star and activist Richie Shazam, medical student/model Chen Liu, and It-girl model Jazelle Zanaughtti.

Richie Shazam serves a smoldering smoky eye in the ASOS Face + Body campaign. (Photo: ASOS)
Hot pink lady. Chen Liu stars in the new ASOS Face + Body campaign. (Photo: ASOS)
Jazelle Zanaughtti gives a gilded look in the ASOS Face + Body campaign. (Photo: ASOS)

While you can’t lose with anything from the upcoming ASOS Makeup collection, we highly recommend spending your hard-earned money on the budge-proof matte liquid lipsticks ($12), twist-up eyeliner pencils that come with their own sharpener on one end ($8), and the chubby highlighter sticks ($15) that will make your skin glow like never before.

ASOS Makeup will be available for purchase September 20 on asos.com. For updates, be sure to follow the hash tag  #ASOSGoPlay on social media.

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