Apple, which has more than 500 stores worldwide, had been operating out of a smaller temporary space at the mall while the work was being done.
The newly refurbished space at Apple White City has a granite floor and limestone walls and a 21ft high triple glazed glass frontage
Visitors are greeted by 4 towering Sicilian Ficus trees, while tree-lined seating at the base of each planter “acts as a social gathering space for visitors.”
In a first for Apple in Europe the store has a dedicated pickup area, for customers to pick up products ordered online.
The 260-person strong store team collectively speak more than 40 languages such as Japanese, French, Hebrew, Portuguese, Spanish, Chinese Mandarin, Somali and Urdu and comprise 54 nationalities.
The newlt refurbished space has a granite floor and limestone walls and a 21ft high triple glazed glass frontage
Wendy Beckman, Apple’s senior director of retail in Europe. said: “We’re thrilled to open the all-new Apple White City where customers can discover our latest products, unlock their creativity in a Today at Apple session, and receive personalized support from our incredible team,
“This beautiful new store has been reimagined from the ground up to provide an amazing space for our team members to connect with the local community just in time for holiday.”