Cleanser might not be the most exciting part of the skin-care routine, but it's the most essential step for almost any skin goal you have, whether that's getting rid of blemishes, brightening up your complexion, softening the signs of age, or keeping your skin barrier healthy and hydrated. While retinol cream and vitamin C serum might get most of the attention, your cleanser is doing a lot of the heavy lifting behind the scenes.
When choosing a cleanser, you really can't go wrong with a gentle formula that provides a clean canvas for any active ingredients applied later. That means it needs to help remove all makeup and grime from the day without being too harsh on your skin barrier. (Looking at you, face scrubs.) Ideally, you want it to support and balance your skin barrier—bonus points if it adds a layer of hydration. And on all of those marks, Philosophy's Purity Made Simple One-Step Facial Cleanser scores high, which is perhaps why shoppers have made it America's #1 cleanser*.
This best-selling face cleanser has been around for awhile, and it's garnered insane shopper loyalty for many reasons. Firstly, it removes makeup, oil, and dirt like nobody's business, thanks to meadowfoam seed oil that literally melts everything away without irritating or stripping your skin. It leaves pores deeply cleaned (its silky, creamy lather is everything), skin hydrated, and complexion balanced, which is the perfect clean start before layering serums and slathering on moisturizer. In essence, this cleanser doesn't have a lot going on—which is precisely why it's so perfect. It doesn't make things unnecessarily complicated.
Shoppers love Philosophy's Purity Made Simple One-Step Facial Cleanser so much that the brand has upped the size range over and over again, and you can shop a bottle as large as 32 ounces (that's about as big as a liter of Coke) with a pump dispenser. That's a whole lot of face cleanser—so basically, they're in it for the long haul.
If you're ready to hop on the hydrated, healthy, freshly-washed face train, shop America's top-selling face cleanser below.
Philosophy Purity Made Simple One-Step Facial Cleanser
Massage a dime- or quarter-sized amount of face cleanser on a damp face for 30 to 60 seconds for optimal results. Use twice daily.
Philosophy Renewed Hope In A Jar Refreshing & Refining Moisturizer
Many shoppers recommend pairing the cleanser with this cult-fave moisturizer that has glow-boosting and antiaging benefits.
*Source: the NPD Group/U.S. Prestige Beauty total measured market, skincare product sales, annual 2017-2019