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There have been numerous memorable fashion moments in 2019, from *that* spotty Zara dress to the ongoing presence of Kardashian-inspired cycling shorts, but there’s one viral item you may have missed.
Global fashion retailers, Lyst, recently analysed data from 104 million shoppers to uncover the most trending items of 2019.
Unsurprisingly, Zara’s £39.99 spotty dress was indeed the most talked-about item of the year, generating 1,392% rise in social mentions for Zara.
However, in second place was a very warm looking coat from Amazon (yes, really), which was first spotted on New York’s Upper East Siders back in February and quickly became a viral hit.
And let’s face it, if anyone knows anything about chic and warm outerwear, it’s New Yorkers.
Never heard of it? Allow us to tell you more.
For starters, it has its own Instagram page, is loved by all ages and is one of Amazon’s most wished for items.
The winter-ready coat is filled with white duck down, plus is water-resistant and windproof. The hood also has an extra soft lining and comes with numerous pockets, making it highly practical.
There are also numerous colours to choose from, whilst khaki and navy seem to be the most popular choice. The outerwear also comes in a statement red, grey, black and beige.
On Amazon the £149.99 coat boasts over 7,000 reviews, with a 63% five-star rating.
“Every time I wear it, I get at least one, "I love your coat"!!” says one customer.
“They thought of everything with this coat” says another. “It’s incredibly warm and will definitely be my “go to” coat. You won’t be sorry if you buy this coat.”
“Owned for a month and I LOVE it. Coldest day of the winter season today, and I couldn't feel a thing” reads another review proving its durability.
One customer loves the coat so much she wrote: “I'm not even looking forward to the warmer months because I don't want to put this coat away!”
So, if you’ve been searching high and low for a new coat to keep you warm through the winter, this viral number could definitely be the one. It’s still available to buy in the UK on Amazon for £149.99 - and is available in sizes XXS to 5X.