Iconic fashion brands Adidas and Prada have teamed up to create a “first-of-its-kind NFT project” featuring creator-owned art designed in collaboration with digital artist Zach Lieberman.
Branded as an interactive and dynamic platform, the project – dubbed ‘ADIDAS: PRADA, RE-SOURCE’ – aims to enable the community to contribute to a “large scale artwork” through creative processes and discover the “transformative benefits of web3, co-creation, digital ownership and NFTs”.
The project features 3,000 individual tiles created by the community which will then culminate in a final artwork canvas designed by Zach Lieberman.
According to Adidas, the project unites both brands on their “shared mission to celebrate innovation with a journey into the new world of web3” and to create a “free and inclusive co-creation experience that is collaborative and open to all”.
3,000 tiles, 1 canvas. Play.
— adidas Originals (@adidasoriginals) January 20, 2022
Adidas and Prada are also taking environmental concerns into consideration – the 3,000 individual tile NFTs are to be minted on Polygon due to it being more ‘environmentally-friendly’ over other leading blockchains.
In addition, the brands noted that no minting or gas fees will be incurred by users, with holders also eligible to receive a share of the revenue from the final artwork at auction. However, the final piece is set to be minted and sold as an Ethereum-based NFT.
Its collaboration with Prada is Adidas’ second venture into the NFT arena following the release of its debut NFT – a metaverse-focused project made in partnership with Bored Ape Yacht Club, Punks Comic and NFT collector ‘gmoneyNFT‘.