Adam Schiff’s Senate campaign is unveiling a two-minute digital video, “California,” narrated by one of the congressman’s Hollywood supporters: Joseph Gordon-Levitt.
The video references Schiff’s roots in Danville, CA, with Gordon-Levitt saying, “Our state is built on a mutual commitment to each other, a commitment to equity.”
More from Deadline
It also references some of the key issues in the race, including abortion and climate change, as well as Schiff’s prominent role in taking on Donald Trump.
“He prosecuted polluters. He fought to bring back millions to California to curb homelessness. That is a commitment to a better tomorrow that only sees itself true if we fight for our values today, if we rise to the challenge, take on the big fights. And win.”
Gordon-Levitt is among the entertainment figures who have sent out fundraising emails for Schiff, a group that also includes Jon Hamm and Mark Hamill.
Schiff has been leading in the most recent polls, and has the largest campaign war chest, with nearly $35 million cash on hand as of Dec. 31. The video won’t be part of an ad buy, but his campaign has purchased ad time to run during Super Bowl coverage, as has candidate Katie Porter, a fellow House Democrat.
The top two finishers in the March 5 primary will go on to the general election, regardless of party.
Best of Deadline