A2P SMS and CPaaS Market Forecast to 2028 - Growing Trend of Mobile Marketing via Messaging

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A2P SMS and CPaaS Market

A2P SMS and CPaaS Market
A2P SMS and CPaaS Market

Dublin, Dec. 09, 2022 (GLOBE NEWSWIRE) -- The "A2P SMS and CPaaS Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component, Channel, Enterprise Size, and Industry" report has been added to ResearchAndMarkets.com's offering.

The A2P SMS and CPaaS market is projected to grow from US$ 71.07 billion in 2022 to US$ 101.77 billion by 2028. It is estimated to grow at a CAGR of 6.2% from 2022 to 2028.

Businesses are widely adopting communications platform as a service (CPaaS) solutions to improve and streamline their customer experience. CPaaS simplifies communication integration from voice messaging and video to transform businesses' interaction with customers in the digital age.

There is significant hype about applications-focused businesses since companies in this field offer the potential to dominate the entire CPaaS market across all types of communication. However, the R&D costs required for any company to dominate the market are significantly high.

For instance, Twilio is close to such a financial position in the market, having already spent a massive amount on R&D. The company spent US$ 391.4 million on R&D, compared to revenues of US$1.134 billion, with an operating loss of US$369.8 million. After the emergence of the COVID-19 pandemic, several companies have shifted toward digital channels to support customer communications contributing to the A2P SMS and CPaaS market growth

The US, Canada, and Mexico are among the major economies in North America. North America is predicted to register the largest share in the global A2P SMS and CPaaS market. It is because of the increasing rate of adoption of numerous advanced technologies.

The increasing use of cutting-edge technologies such as machine learning, industrial automation, and growing digitalization across regional organizations are expected to boost the A2P SMS and CPaaS market growth in the region. Furthermore, North America is becoming a hub for various industrial verticals such as IT & Telecom, BFSI, healthcare, and energy & utilities; these industrial sectors have a large client base, which is expected to provide CPaaS providers with new lucrative opportunities.

Several businesses in North America use cost-effective and user-friendly browser-based communication solutions and client feedback through digital means such as social media, contact centers, web portals, and mobile phones. As a result, the North America A2P SMS and CPaaS market is expected to grow during the forecast period.

Several organizations in North America use various digital channels to collect customer feedback data, appointment confirmations and reminders, order confirmations, delivery tracking information, and many others, including web portals, social media, contact centers, and mobile phones.

Regarding technology acquiring and supporting infrastructure, the US is a key adopter and innovator of CPaaS, and the region also serves as a profitable market. Thus, these factors are likely to fuel the A2P SMS and CPaaS market growth in the US over the forecast period.

Moreover, for example, MessageBird, a company in the US, has a powerful and comprehensive CPaaS solution. Additionally, it reduces entry barriers for first-time CPaaS customers by offering a free-to-use solution tier that gives access to all channels with minor use restrictions. Therefore, the demand for the CPaaS market is growing across North America.

Report Attribute


No. of Pages


Forecast Period

2022 - 2028

Estimated Market Value (USD) in 2022

$71070 Million

Forecasted Market Value (USD) by 2028

$101770 Million

Compound Annual Growth Rate


Regions Covered


Key Market Dynamics

Market Drivers

  • Increasing Demand for Customer Engagement Usage to Encourage the use of CPaaS

  • Growing Adoption of Rich Communication Services

Market Restraints

  • Rising Security concerns for Cloud-Based CPaaS

Market Opportunities

  • Growing Trend of Mobile Marketing via Messaging

Future Trends

  • Increased Customer Engagement through a wide range of Digital Touchpoints

Company Profiles

  • X- Inc.

  • Avaya Inc.

  • Cisco Systems

  • Intelepeer Cloud Communications

  • Messagebird B- V

  • Plivo Inc.

  • Twilio Inc.

  • Vonage Holdings Corp

  • Voximplant (Zingaya, Inc. )

  • Wazo Communication Inc.

For more information about this report visit https://www.researchandmarkets.com/r/rmtmv3


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