9 Special Perfumes Editors Predict Will Be The Next Baccarat Rouge

·8 min read

Let's be honest — no one wants to smell like everyone else. However, lately there has been one exception.

Maison Francis Kurkdjian's Baccarat Rouge 540, once the best kept secret in beauty, is now the favourite perfume on TikTok and, well, everywhere else. That includes Rihanna's dressing table. 
 
The timeless scent strikes the perfect balance between warm, woody and sweet. Boasting notes of jasmine (a syrupy floral), saffron (earthy), ambergris (musky with hits of tobacco) and cedar (nice and cooling), the blend is now a cultural phenomenon. It's guaranteed to earn you floods of compliments – although at £215 for a 70ml bottle, we'd like to think so. 
 
That said, perfume favourites and viral hits come and go, which leaves us wondering: which fragrance will be our next obsession? Beauty editors are in the know for sure. Forget skincare or hair — we're the most passionate (read: opinionated) about fragrance. With exclusive early access and world-class perfumers at our fingertips (not to mention vast stashes of samples), you can trust editors to know what's worth dropping your cash on — whether you're looking for something high end or a little more affordable.
 
So to make sure you sniff your way through the very best perfumes — whether you're into under-the-radar brands or more established ones — we quizzed a handful of editors on the fragrances they predict are going (and deserve) to be cult hits very soon. You never know, one of them might be the next Baccarat Rouge...and you wore it first. 

Refinery29's selection is purely editorial and independently chosen – we only feature items we love! As part of our business model we do work with affiliates; if you directly purchase something from a link on this article, we may earn a small amount of commission. Transparency is important to us at Refinery29, if you have any questions please reach out to us.

<h3><a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/orpheon-eau-de-parfum-MUK200029614.html" rel="nofollow noopener" target="_blank" data-ylk="slk:Diptyque Orphéon Eau de Parfum 75ml, £130" class="link ">Diptyque Orphéon Eau de Parfum 75ml, £130<br></a></h3><br>"As a beauty editor who owns a shameful amount of perfume, I detest talk of olfactory notes. Can anyone actually tell me what tonka bean is supposed to smell like?! To me, a fragrance, and all of its respective notes, should mingle to form one entity on the skin — one that doesn't leave your brain trying to dissect your perfume note by note but instead dreaming of times gone by and times yet to come. This is why Diptyque’s Orphéon is, in my opinion, the most sublime fragrance ever to come my way. <br><br>While Diptyque describes it as a tribute to a Parisian jazz bar in the 1960s, for me it's far fresher than the picture the brand paints. It's deep and woody for sure, but above all it's light and powdery in a way that feels as though the fragrance is dancing over your skin rather than coating it. To me, spritzing Orphéon is like pressing your nose into a luxury powder compact in the beauty hall of Harrods, providing nostalgic and comforting relief from the chaos of other scents that fill the air. Believe me, it's one in a million."<br><br><strong>–</strong> <strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" rel="nofollow noopener" target="_blank" data-ylk="slk:Shannon Lawlor" class="link ">Shannon Lawlor</a>, freelance beauty editor</strong> <br><br><strong>Diptyque</strong> Orphéon Eau De Parfum 75ml, $, available at <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/orpheon-eau-de-parfum-UK200029614.html?gclid=CjwKCAjwndCKBhAkEiwAgSDKQVJuiBBdtjO1mhxp88p-DMoDgPaCT8vKw7ADdsqDees_azMcsDoZyBoC2YEQAvD_BwE&gclsrc=aw.ds" rel="nofollow noopener" target="_blank" data-ylk="slk:SpaceNK" class="link ">SpaceNK</a>

Diptyque Orphéon Eau de Parfum 75ml, £130


"As a beauty editor who owns a shameful amount of perfume, I detest talk of olfactory notes. Can anyone actually tell me what tonka bean is supposed to smell like?! To me, a fragrance, and all of its respective notes, should mingle to form one entity on the skin — one that doesn't leave your brain trying to dissect your perfume note by note but instead dreaming of times gone by and times yet to come. This is why Diptyque’s Orphéon is, in my opinion, the most sublime fragrance ever to come my way.

While Diptyque describes it as a tribute to a Parisian jazz bar in the 1960s, for me it's far fresher than the picture the brand paints. It's deep and woody for sure, but above all it's light and powdery in a way that feels as though the fragrance is dancing over your skin rather than coating it. To me, spritzing Orphéon is like pressing your nose into a luxury powder compact in the beauty hall of Harrods, providing nostalgic and comforting relief from the chaos of other scents that fill the air. Believe me, it's one in a million."

Shannon Lawlor, freelance beauty editor

Diptyque Orphéon Eau De Parfum 75ml, $, available at SpaceNK
<h3><a href="https://sanajardin.com/products/tiger-by-her-side" rel="nofollow noopener" target="_blank" data-ylk="slk:Sana Jardin Tiger By Her Side Eau de Parfum 50ml, £95" class="link ">Sana Jardin Tiger By Her Side Eau de Parfum 50ml, £95</a></h3><br>"This fragrance makes me emotional, it's that good. Tiger By Her Side is heady, slightly masculine, powerful and comforting all at the same time. Told you: emotional.<br><br>It's the perfume I get the most compliments on, second to Baccarat Rouge, which is no coincidence. To me, it lends that same mystery but it's even more inviting thanks to notes of amber, incense, patchouli and rose, which are inspired by myths of ancient Egypt's high priestesses. That's how you know it's special. It gives me a sense of confidence throughout my day that only a unique fragrance like this can bring. <br><br>Plus, I can't not mention the brand's incredible sustainability and ethical sourcing efforts. At a time when people buy into more than just the product, this one deserves every recognition and viral moment coming its way."<br><br><strong>– <a href="https://www.instagram.com/torblor/" rel="nofollow noopener" target="_blank" data-ylk="slk:Tori Crowther" class="link ">Tori Crowther</a>, freelance beauty editor</strong> <br><br><strong>Sana Jardin</strong> Tiger By Her Side Eau de Parfum, $, available at <a href="https://sanajardin.com/products/tiger-by-her-side" rel="nofollow noopener" target="_blank" data-ylk="slk:Sana Jardin" class="link ">Sana Jardin</a>

Sana Jardin Tiger By Her Side Eau de Parfum 50ml, £95


"This fragrance makes me emotional, it's that good. Tiger By Her Side is heady, slightly masculine, powerful and comforting all at the same time. Told you: emotional.

It's the perfume I get the most compliments on, second to Baccarat Rouge, which is no coincidence. To me, it lends that same mystery but it's even more inviting thanks to notes of amber, incense, patchouli and rose, which are inspired by myths of ancient Egypt's high priestesses. That's how you know it's special. It gives me a sense of confidence throughout my day that only a unique fragrance like this can bring.

Plus, I can't not mention the brand's incredible sustainability and ethical sourcing efforts. At a time when people buy into more than just the product, this one deserves every recognition and viral moment coming its way."

Tori Crowther, freelance beauty editor

Sana Jardin Tiger By Her Side Eau de Parfum, $, available at Sana Jardin
<h3><a href="https://www.tothefairest.com/product/ordre-cosmique-eau-de-parfum/" rel="nofollow noopener" target="_blank" data-ylk="slk:To The Fairest Ordre Cosmique Eau de Parfum 50ml, £85" class="link ">To The Fairest Ordre Cosmique Eau de Parfum 50ml, £85<br></a></h3><br>"There's a small-batch British brand called To The Fairest and I get a lot of compliments when I wear them. The brand only has three fragrances in the collection so far so it's really in its infancy. But I think if you gel with any of the scents now, you'll be way ahead of the pack. I wear Ordre Cosmique, which is crisp but has warm notes of cardamom and cedarwood for a bit of depth."<br><br><strong>– <a href="https://www.instagram.com/keeksreid/?hl=en" rel="nofollow noopener" target="_blank" data-ylk="slk:Keeks Reid" class="link ">Keeks Reid</a>, freelance beauty editor</strong> <br><br><strong>To The Fairest</strong> Ordre Cosmique Eau de Parfum, $, available at <a href="https://www.tothefairest.com/product/ordre-cosmique-eau-de-parfum/" rel="nofollow noopener" target="_blank" data-ylk="slk:To The Fairest" class="link ">To The Fairest</a>

To The Fairest Ordre Cosmique Eau de Parfum 50ml, £85


"There's a small-batch British brand called To The Fairest and I get a lot of compliments when I wear them. The brand only has three fragrances in the collection so far so it's really in its infancy. But I think if you gel with any of the scents now, you'll be way ahead of the pack. I wear Ordre Cosmique, which is crisp but has warm notes of cardamom and cedarwood for a bit of depth."

Keeks Reid, freelance beauty editor

To The Fairest Ordre Cosmique Eau de Parfum, $, available at To The Fairest
<h3><a href="https://www.selfridges.com/GB/en/cat/maison-francis-kurkdjian-gentle-fluidity-silver-edition-eau-de-parfum_147-83022651-MFK1022902/" rel="nofollow noopener" target="_blank" data-ylk="slk:Maison Francis Kurkdjian Gentle Fluidity Silver Edition Eau de Parfum, £165" class="link ">Maison Francis Kurkdjian Gentle Fluidity Silver Edition Eau de Parfum, £165<br></a></h3><br>"Baccarat Rouge is bold, distinctive and has the power to turn heads but if you're after something more subtle yet just as complex and interesting, try the brand's Gentle Fluidity Silver. It has the cleanness of fresh laundry and the freshness of walking outside after it has rained. I find that it always smells slightly different on people. <br><br>When you first apply it you get a burst of juniper and coriander but as it settles onto your skin it smells warmer and muskier. Whenever I want to smell good but ensure that I don’t smell like anyone else in the room, I'll reach for this — and I <em>always</em> get compliments. I think of it as Baccarat's older, sexier, grown-up sister. One thing is for certain: Maison Francis Kurkdjian knows how to make a good perfume."<br><br><strong>– Grace Day, freelance beauty editor</strong><br><br><strong>Maison Francis Kurkdjian</strong> Gentle Fluidity Silver Edition Eau de Parfum, $, available at <a href="https://www.selfridges.com/GB/en/cat/maison-francis-kurkdjian-gentle-fluidity-silver-edition-eau-de-parfum_147-83022651-MFK1022902/" rel="nofollow noopener" target="_blank" data-ylk="slk:Selfridges" class="link ">Selfridges</a>

Maison Francis Kurkdjian Gentle Fluidity Silver Edition Eau de Parfum, £165


"Baccarat Rouge is bold, distinctive and has the power to turn heads but if you're after something more subtle yet just as complex and interesting, try the brand's Gentle Fluidity Silver. It has the cleanness of fresh laundry and the freshness of walking outside after it has rained. I find that it always smells slightly different on people.

When you first apply it you get a burst of juniper and coriander but as it settles onto your skin it smells warmer and muskier. Whenever I want to smell good but ensure that I don’t smell like anyone else in the room, I'll reach for this — and I always get compliments. I think of it as Baccarat's older, sexier, grown-up sister. One thing is for certain: Maison Francis Kurkdjian knows how to make a good perfume."

– Grace Day, freelance beauty editor

Maison Francis Kurkdjian Gentle Fluidity Silver Edition Eau de Parfum, $, available at Selfridges
<h3><a href="https://www.marksandspencer.com/amongst-the-orange-groves-eau-de-parfum-100ml/p/hbp60489693" rel="nofollow noopener" target="_blank" data-ylk="slk:Marks & Spencer Provenance Amongst the Orange Groves Eau de Parfum 100ml, £15" class="link ">Marks & Spencer Provenance Amongst the Orange Groves Eau de Parfum 100ml, £15<br></a></h3><br>"M&S fragrances don't get the praise they deserve. This vibrant, fruity number is just the ticket for me to spritz on a summer's day spent outside with friends or family. It's not the most elegant blend in my stash but that's not why I wear it. It feels fun, fresh and zesty — perfect to douse on without worrying about the cost. The bottles housing the scent are beautiful, too, and blend in seamlessly among my more luxury perfumes. Sure, the scents don't last as long as other, more expensive brands but at £15, you can't complain."<br><br>– <a href="https://www.instagram.com/torblor/" rel="nofollow noopener" target="_blank" data-ylk="slk:Tori Crowther" class="link "><strong>Tori Crowther</strong></a><strong>, freelance beauty editor </strong><br><br><strong>Marks & Spencer</strong> Amongst the Orange Groves Eau De Parfum 100ml, $, available at <a href="https://www.marksandspencer.com/amongst-the-orange-groves-eau-de-parfum-100ml/p/hbp60489693" rel="nofollow noopener" target="_blank" data-ylk="slk:Marks & Spencer" class="link ">Marks & Spencer</a>

Marks & Spencer Provenance Amongst the Orange Groves Eau de Parfum 100ml, £15


"M&S fragrances don't get the praise they deserve. This vibrant, fruity number is just the ticket for me to spritz on a summer's day spent outside with friends or family. It's not the most elegant blend in my stash but that's not why I wear it. It feels fun, fresh and zesty — perfect to douse on without worrying about the cost. The bottles housing the scent are beautiful, too, and blend in seamlessly among my more luxury perfumes. Sure, the scents don't last as long as other, more expensive brands but at £15, you can't complain."

Tori Crowther, freelance beauty editor

Marks & Spencer Amongst the Orange Groves Eau De Parfum 100ml, $, available at Marks & Spencer
<h3><a href="https://www.selfridges.com/GB/en/cat/le-labo-th-matcha-26-eau-de-parfum-50ml_R03838541/" rel="nofollow noopener" target="_blank" data-ylk="slk:Le Labo Thé Matcha 26 Eau de Parfum 50ml, £141" class="link ">Le Labo Thé Matcha 26 Eau de Parfum 50ml, £141</a></h3><br>"I never receive more compliments than when I wear Le Labo Thé Matcha 26. Creamy, musky and intriguing, it combines fig and vetiver for a scent that's comforting and familiar in the best of ways. It's still interesting enough to turn heads, though. I love how long it lasts on skin, too. I can always smell it 24 hours after spraying, which, for me, is one of the most important things in a perfume. I love it more than Santal 33 and Another 13, which was my signature scent for years before I discovered Thé Matcha."<br><br><strong>–</strong> <strong><a href="https://www.instagram.com/lucyparts/?hl=en" rel="nofollow noopener" target="_blank" data-ylk="slk:Lucy Partington" class="link ">Lucy Partington</a>, freelance beauty editor</strong> <br><br><strong>Le Labo</strong> Thé Matcha 26 Eau de Parfum 50ml, $, available at <a href="https://www.selfridges.com/GB/en/cat/le-labo-th-matcha-26-eau-de-parfum-50ml_R03838541/" rel="nofollow noopener" target="_blank" data-ylk="slk:Selfridges" class="link ">Selfridges</a>

Le Labo Thé Matcha 26 Eau de Parfum 50ml, £141


"I never receive more compliments than when I wear Le Labo Thé Matcha 26. Creamy, musky and intriguing, it combines fig and vetiver for a scent that's comforting and familiar in the best of ways. It's still interesting enough to turn heads, though. I love how long it lasts on skin, too. I can always smell it 24 hours after spraying, which, for me, is one of the most important things in a perfume. I love it more than Santal 33 and Another 13, which was my signature scent for years before I discovered Thé Matcha."

Lucy Partington, freelance beauty editor

Le Labo Thé Matcha 26 Eau de Parfum 50ml, $, available at Selfridges
<h3><a href="https://www.selfridges.com/GB/en/cat/initio-oud-for-greatness-eau-de-parfum-90ml_496-71012338-INBG0001SP/" rel="nofollow noopener" target="_blank" data-ylk="slk:Initio Oud for Greatness Eau de Parfum 90ml, £285" class="link ">Initio Oud for Greatness Eau de Parfum 90ml, £285<br></a></h3><br>"Initio Oud for Greatness launched in 2018 so it isn't exactly new. But with rare notes of saffron [slightly leathery], the warmth of oud and the second-skin feel of musk, it's a scent that once everyone smells, they become obsessed with. I can confirm it is absolutely worth the hype."<br><br>– <a href="https://www.instagram.com/nateishascott/" rel="nofollow noopener" target="_blank" data-ylk="slk:Nateisha Scott" class="link "><strong>Nateisha Scott</strong></a><strong>, freelance beauty editor</strong><br><br><strong>INITIO</strong> Oud for Greatness Eau de Parfum 90ml, $, available at <a href="https://www.selfridges.com/GB/en/cat/initio-oud-for-greatness-eau-de-parfum-90ml_496-71012338-INBG0001SP/" rel="nofollow noopener" target="_blank" data-ylk="slk:Selfridges" class="link ">Selfridges</a>

Initio Oud for Greatness Eau de Parfum 90ml, £285


"Initio Oud for Greatness launched in 2018 so it isn't exactly new. But with rare notes of saffron [slightly leathery], the warmth of oud and the second-skin feel of musk, it's a scent that once everyone smells, they become obsessed with. I can confirm it is absolutely worth the hype."

Nateisha Scott, freelance beauty editor

INITIO Oud for Greatness Eau de Parfum 90ml, $, available at Selfridges
<h3><a href="https://www.boots.com/jimmy-choo-i-want-choo-edp-40ml-10279886" rel="nofollow noopener" target="_blank" data-ylk="slk:Jimmy Choo I Want Choo Eau de Parfum, £47 for 50ml" class="link ">Jimmy Choo I Want Choo Eau de Parfum, £47 for 50ml<br></a></h3><br>"Jimmy Choo's I Want Choo Eau de Parfum is bursting with floral notes, vanilla and mandarin juice. I was instantly hooked. The scent really stands out without being overbearing or sickly sweet, which is why I think it's a perfume that anyone — even those who aren't keen on florals — can get on board with. <br><br>I personally like to spritz this for fancy occasions, whether it's a date or dinner with friends, so that it can remind me of some of my happiest memories. I've seen a little buzz for it on TikTok but it's still pretty underrated in my opinion. If it does end up going viral within the next year, believe me when I say that everyone will wish they'd known about it before the hype." <br><br>– <strong><a href="https://www.instagram.com/itsvanesem/?hl=en" rel="nofollow noopener" target="_blank" data-ylk="slk:Vanese Maddix" class="link ">Vanese Maddix</a>, freelance beauty editor</strong><br><br><strong>Jimmy Choo</strong> I Want Choo Eau de Parfum 40ml, $, available at <a href="https://www.boots.com/jimmy-choo-i-want-choo-edp-40ml-10279886" rel="nofollow noopener" target="_blank" data-ylk="slk:Boots" class="link ">Boots</a>

Jimmy Choo I Want Choo Eau de Parfum, £47 for 50ml


"Jimmy Choo's I Want Choo Eau de Parfum is bursting with floral notes, vanilla and mandarin juice. I was instantly hooked. The scent really stands out without being overbearing or sickly sweet, which is why I think it's a perfume that anyone — even those who aren't keen on florals — can get on board with.

I personally like to spritz this for fancy occasions, whether it's a date or dinner with friends, so that it can remind me of some of my happiest memories. I've seen a little buzz for it on TikTok but it's still pretty underrated in my opinion. If it does end up going viral within the next year, believe me when I say that everyone will wish they'd known about it before the hype."

Vanese Maddix, freelance beauty editor

Jimmy Choo I Want Choo Eau de Parfum 40ml, $, available at Boots
<h2><a href="https://www.cultbeauty.co.uk/huda-beauty-lovefest-burning-cherry-48-50ml/13899169.html" rel="nofollow noopener" target="_blank" data-ylk="slk:Kayali Lovefest Burning Cherry 48, £67 for 50ml" class="link ">Kayali Lovefest Burning Cherry 48, £67 for 50ml</a></h2><br>"Kayali's Lovefest smells just as expensive as Baccarat Rouge. Even the bold, red bottle is similar but it's a snip of the price. At first spritz, it evokes juicy maraschino cherries steeped in an Old Fashioned but dries down to something spicy and warm, making it the sexiest <a href="https://www.refinery29.com/en-gb/pheromone-perfume-tiktok-trend-skin-scents" rel="nofollow noopener" target="_blank" data-ylk="slk:'skin scent'" class="link ">'skin scent'</a> I've ever worn. It's equal parts comforting and sensual thanks to creamy praline (like a big box of chocolates) as well as palo santo: a slightly masculine, woody note that everyone from Byredo to Diptyque is infusing into their newest fragrances. It only launched this week but I've been wearing it every day and I just can't stop inhaling it on my clothes and wrists."<br><br>– <strong><a href="https://www.tiktok.com/@jacquelinekilikita" rel="nofollow noopener" target="_blank" data-ylk="slk:Jacqueline Kilikita" class="link ">Jacqueline Kilikita</a>, senior beauty editor at Refinery29</strong> <br><br><strong>Kayali</strong> Lovefest Burning Cherry | 48, $, available at <a href="https://www.cultbeauty.co.uk/huda-beauty-lovefest-burning-cherry-48-50ml/13899169.html" rel="nofollow noopener" target="_blank" data-ylk="slk:Cult Beauty" class="link ">Cult Beauty</a>

Kayali Lovefest Burning Cherry 48, £67 for 50ml


"Kayali's Lovefest smells just as expensive as Baccarat Rouge. Even the bold, red bottle is similar but it's a snip of the price. At first spritz, it evokes juicy maraschino cherries steeped in an Old Fashioned but dries down to something spicy and warm, making it the sexiest 'skin scent' I've ever worn. It's equal parts comforting and sensual thanks to creamy praline (like a big box of chocolates) as well as palo santo: a slightly masculine, woody note that everyone from Byredo to Diptyque is infusing into their newest fragrances. It only launched this week but I've been wearing it every day and I just can't stop inhaling it on my clothes and wrists."

Jacqueline Kilikita, senior beauty editor at Refinery29

Kayali Lovefest Burning Cherry | 48, $, available at Cult Beauty

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