In an era dominated by micro trends—think Barbiecore, coastal grandma, balletcore, the list goes on—the conversation around quiet luxury has only grown louder. HBO’s Succession and Sofia Richie Grainge’s "old money aesthetic" wedding have only heightened its appeal. It represents a conscious move away from the fleeting trend cycle, emphasizing the importance of investing in classic pieces. We're talking timeless trench coats, impeccable suiting, sumptuous knits, and luscious leather accessories.
Ahead, we spotlight brands that exemplify this aesthetic in its purest form. Whether it's The Row's minimalist charm, Khaite's contemporary elegance, or Loro Piana's meticulous craftsmanship, these labels are your ticket to the world of refined style.
If we're talking about quiet luxury, we simply can't overlook THE brand that epitomizes it: The Row. Founded in 2006 by Mary-Kate and Ashley Olsen, The Row has distinguished itself with pared-back, ultra-luxe creations. Rather than pursuing fleeting trends, the brand dedicates itself to crafting chic, timeless pieces. With a commitment to using only the highest quality materials like the softest cashmere and most supple leather, it's clear why The Row has garnered a cult-like following.
Loro Piana is at the forefront of the 'If You Know, You Know' (IYKYK) phenomenon. Established in 1924, Loro Piana embodies the pinnacle of Italian craftsmanship and luxury. Their dedication to using only the world's finest materials has set industry standards for quality. Unsurprisingly, the first family of “stealth wealth,” the Roys, frequently sported Loro Piana pieces throughout Succession.
Another OG brand that we must mention in the quiet luxury conversation is Brunello Cucinelli. Founded in 1978 in Solomeo, Italy, this label has become synonymous with unparalleled craftsmanship. Cucinelli's aesthetic is all about modern, relaxed elegance. Their pieces are destined to become longstanding staples in your wardrobe for years to come.
In the realm of quiet luxury, Max Mara reigns supreme. Established in 1951 by Achille Maramotti, the brand is best known for its exceptional outerwear. Beyond their iconic coats, their ready-to-wear and accessory lines exude an aura of subtle luxury—understated yet meticulously crafted.
A newer label amongst the quiet bunch is Khaite, which burst onto the scene in 2016 and certainly made a splash. This New York-based brand is classic American sportswear with a fresh twist. They are known for their elevated wardrobe staples, such as cult favorites like the “Scarlet” cashmere cardigan and the “Danielle” jean.
Founded in 2014 by the Swedish duo Elin Kling and Karl Lindman, Totême has swiftly emerged as a beacon of Scandinavian minimalism in fashion. Celebrated for its timeless and functional designs, the brand is a go-to for versatile wardrobe staples, from tailored trousers to refined outerwear in neutral palettes. With a strong emphasis on sustainability and quality, Totême resonates with those seeking modern essentials that defy fleeting trends.
Wardrobe.NYC is the cool girl’s version of quiet luxury. The brand’s signature is its curated wardrobe capsules, designed to be mixed and matched—creating, you guessed it—a capsule wardrobe. Embracing timeless, high-quality basics with a minimalist edge, Wardrobe.NYC has not only garnered the attention of fashion aficionados but has also helped champion the shift toward conscious consumption in the fashion realm.
When you think of '90s minimalism, Jil Sander immediately comes to mind. The brand receives praise for its “less is more” design philosophy, which is marked by clean lines and luxurious fabrics. While rooted in simplicity, the brand hasn't shied away from the occasional avant-garde shift, introducing vibrant hues and bold accents over time.
St. Agni, the Aussie brand founded by Lara and Matt Fells in Byron Bay in 2014, epitomizes understated elegance. Embracing a pared-back design philosophy and a distinctly '90s minimalist aesthetic, the brand is celebrated for its commitment to quality and use of natural materials. They're renowned for their effortlessly chic clothing and accessories, characterized by earthy tones and timeless silhouettes.
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