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Pride Month is in full swing with a bang of color, and a reminder that diversity is beautiful. While it’s customary for Pride-themed merchandise to spike during the month of June—a practice known as rainbow capitalism, and that’s often criticized and compared to pinkwashing—there’s still tremendous value that can come from these efforts, as it helps increase visibility and may lend support and encouragement to others within the LGBTQ community who are still exploring their identities.
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Popular brands like Apple, Fossil, Reebok and others often dedicate huge resources during Pride Month to LGBTQ nonprofit organizations (among them, The Trevor Project, GLSEN and additional groups), which means you could be helping others gain access to valuable resources, too.
Here are 43 places (including small and large businesses!) to consider shopping for Pride 2022, and which may help you uncover new ways to celebrate love, diversity and inclusivity during this joyful season.
1. A Tribe Called Queer
This QBIPOC shop is based out of Los Angeles and offers affordable apparel and accessories year-round that celebrate the LGBTQ community. Not only that, but it hosts a variety of classes, workshops and events aimed at promoting inclusivity and celebrating the artistic projects of community members, and accepts direct donations, which go to benefit these works.
To celebrate Pride this year, Coach has created a collection of shoes, belt bags, handbags and more all featuring a rainbow take on the brand's iconic C print. Additionally, the brand is continuing to partner with the Hetrick-Martin Institute (a nonprofit organization devoted to serving the needs of LGBTQ+ youth between the ages of 13 and 24), Point Foundation (a scholarship fund) and CenterLink Community of LGBTQ Centers to create supportive environments where LGBTQIA+ young people can thrive.
QVC is making a contribution of $100,000 to support The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ youth. They are highlighting LGBTQ+ creators like Beekman 1802, Michael Todd and BazzleBaby. For this month, they are selling a colorful collection of clothes like Bombas colorful baby socks and beauty like a rainbow toiletry bag.
Adidas has a long history of celebrating Pride, and the retailer is continuing its Love Unites collection, which features an assortment of Pride-themed footwear, plus apparel and accessories. This year, the brand is also collaborating with queer Australian artist, Kris Andrew Small. Although not tied to purchase sales from the collection, Adidas is actively supporting Athlete Ally, an organization that advocates for LGBTQ+ inclusion in sports.
In support of the LGBTQ community, Apple has released new Apple Watch Pride bands this year. The brand also supports a number of LGBTQ advocacy organizations, including Encircle (which offers safe spaces for LGBTQ youth, young adults and families), the National Center for Transgender Equality (which is committed to social justice advocacy for transgender people) and others.
Bombas socks are great if you’re searching for soft, slightly compressive options. Right now, you can shop an assortment of Pride flag-inspired socks, underwear and more at this retailer. In partnership with local Bombas Giving Partners across the US and UK, including their year-round Giving Partner The Ally Coalition, they are providing inclusive access to clothing for LGBTQIA+ individuals experiencing homelessness.
This Colorado-based snack brand is offering a special Pride-themed bar this year, and using it as an opportunity to showcase work from LGBTQ artists Ludi Leiva, Shanee Benjamin and Cheyne Gallarde. All proceeds from the bar go to benefit Parents, Families, and Friends of Lesbians and Gays (PFLAG), an organization dedicated to LGBTQ people, allies, and families alike and The Center on Colfax, which supports the LGBTQ community within Colorado.
8. The Body Shop
The Body Shop is urging shoppers to show support for The Equality Act, which advocates for the protection, well-being and safety of the transgender community. From their shop, $1 from every “Out for Love” Highlighter purchased will go to Advocates for Youth, an organization that fights for better health outcomes for 2SLGBTQ+ youth, supporting their work on the Equality Act.
9. Choose Love
Interested in supporting the LGBTQ community around the world? Choose Love is an international store and nonprofit that offers apparel, emergency-preparedness gear and more. Proceeds from their LGBTQ gift go to benefit shelters, legal support and community aid groups for community members in need.
This year’s Pride collection at Converse explores the Found Families that exist at the many intersections of the vibrant and dynamic LGBTQIA+ community. The collection is united by a graphic patchwork—representing the diversity of the community and the mantra "FAMILY UNITY." Since 2015, the brand has donated more than $1.3 million in support of local and international LGBTQ organizations. This year, they are giving a portion of the proceeds from the Pride collection to the It Gets Better Project, which creates programs to help empower LGBTQ youth.
Love Disney and showing your support for the LGBTQ community? The Disney Pride collection offers an assortment of vibrant backpacks, T-shirts, stuffed animals and more that could be great for the whole family. The brand has also is donating all profits from the collection on sale through June 30 to a variety of domestic and international LGBTQ organizations, including ARELAS, a Spanish association offering resources to trans youth, as well as Nijiiro Diversity, a nonprofit organization in Japan focused on reducing LGBTQ discrimination in the workplace, and others.
12. Dr. Martens
Dr. Martens’ monochrome white 1461 Oxford shoes, acts as a blank canvas to highlight the Progress Pride flag colors. You can also shop for rainbow socks and laces from the brand. As in previous years, Dr. Martens is working with The Trevor Project, and is donating $200,000 to the organization. Additionally, the brand will carry on a year-round partnership, to help provide resources to the community.
As one of the best places to buy eyewear online, EyeBuyDirect offers a range of options. For Pride 2022, the brand is donating all proceeds (up to $50,000) to The Trevor Project. The collection is also part of the brand’s Buy 1, Give 1 program, which allows shoppers to donate a pair of glasses with every purchase to someone in need around the world.
This famous watch brand has updated its limited-edition Pride collection, featuring the popular Minimalist 40mm watch and an assortment of limited-edition indexes inspired by the rainbow flag, as well as a multi-color charm, so folks can rock their pride their own way. During June, 100% of proceeds from the sales of the Pride collection will benefit The Trevor Project with a minimum donation of $100,000.
15. Gap Factory
Gap is continuing a capsule of special edition PRIDE Tees, as part of Gap’s Artist Series. The Gap Collective Pride collection includes T-shirts, hoodies, socks and more for all ages. The brand is also donating $50,000 this season to The GenderCool Project, a youth-led movement bringing positive change for transgender and non-binary youth.
Based out of Maryland, gc2b is a trans-owned company that specializes in gender-affirming binders and offers a comprehensive sizing guide to get the best fit. This shop is also committed to positive change through community-centered initiatives, and has sponsored more than 100 LGBTQ organizations and raised more than $115,000 for artists and partner organizations over the past three years. Additionally, gc2b has donated more than 6,000 binders to those in need through its donation program, so this could be a great place to shop for Pride 2022, especially if you grab one of the brand’s special Pride-themed binders.
Good Dye Young (GDY), a hair product brand, has collaborated with singer, actor and drag queen Trixie Mattel with a hair dye box for Trixie's soon-to-be-released album. Additionally, the brand is donating $1 of every product on the site sold during June to the [Tennessee Equality Project](https://www.tnep.org/), which advocates for the equal rights of LGBTQ people in Tennessee.
Buffbunny's Instagram-loved activewear not only handles a tough workout, but looks great while doing it. For Pride Month 2022, the brand released a Pride capsule, including the Legacy Shorts, Legacy Leggings, Pride Socks, and Shoelaces with rainbow-inspired detailing, as well as donated $10,000 to The Trevor Project; an organization that provides crisis prevention, mental health support, and educational programs to help the young LGBTQIA+ community.
19. Happy Socks
Help your feet find their happy place during Pride Month 2022 with the rainbow-colored styles available now at Happy Socks. The brand has paired up with InterPride, an international organization that advances the Pride movement by coordinating with global partners, for this year-round collection, and the organization will receive 10% of the profits from every Pride pair sold throughout the entire year.
JOANN is partnering with GLSEN, a national education program dedicated to ensuring safe schools for queer youth, for Pride 2022. As part of the celebration, the store is offering custom fabrics, accessories and more that can be great for everything from festivals to DIY projects The retailer is also donating $25,000 to GLSEN as well as additional donations to local organizations that support the LGBTQ+ community.
Avre's mission is not only founded in sustainability (their eco-friendly shoes are made from recycled water bottles), but also rooted in authenticity. During Pride Month, the company is donating 10% of every purchase to The Trevor Project to help provide safe spaces and suicide prevention resources for lesbian, gay, bisexual, transgender, and questioning youth.
The “Everyone is Awesome” LEGO set celebrates diversity and features 11 mini-figures, all rocking their own unique looks. This 346-piece model will be available online and in stores and could be a fun option for kids and LEGO lovers of all ages. The brand also has partnerships with organizations like Stonewall, which helps fund other LGBTQ organizations and offers grants and scholarships, as well as Workplace Pride and Open for Business, which strive toward LGBTQ inclusivity in the workplace and in society.
Levi's is supporting Pride Month with a Pride collection that features colorful socks, hats, jackets and more. It is donating an annual $100,000 to OutRight Action International, a global organization dedicated to advocating for the rights of LGBTQ humans around the world.
24. MAC Cosmetics
MAC Cosmetics has a long history of supporting the LGBTQ community, even beyond Pride month. All proceeds from the brand’s iconic Viva Glam line—which launched in 1994 and all proceeds of which were initially donated to help fight HIV/AIDS—go to benefit the Mac Viva Glam Fund and have helped raise more than $500 million worldwide.
25. Madewell x Lisa Congdon
Madewell’s collection features casual tees and tanks for shoppers who love this fashion-forward retailer to show off their Pride as well. Half of the proceeds from the collection will go to benefit the American Civil Liberties Union (ACLU), which helps to advocate for LGBTQ equal rights and fight against discrimination.
MeUndies makes undergarments for all bodies, and for Pride Month 2022, the brand is offering a limited-edition collection that includes everything from underwear to apparel and more. Additionally, MeUndies partnered with the Los Angeles LGBT Center to support their mission by donating $10,000 as well as $115,000 worth of Undies to their Trans Wellness Center.
For gender-affirming swimwear, Outplay is a great place to shop, offering binders with a range of compression fits, board shorts and more to suit those in the LGBTQ community. You can shop the brand’s Pride collection right now and explore new ways to show your support, or consider its sportswear collection, which boasts a mix of T-shirts, sports bras, pants, and other apparel.
Even pets can get in on the action this Pride Month 2022 at Petsmart. The brand’s “You Are Loved Collection” features fashion, accessories and toys for cats and dogs, which are emblazoned with distinctive rainbows. Petsmart is also a proud supporter of GLSEN and donated $200,000 to benefit the organization.
PopSockets are a cute but useful accessory that can help you grip your phone with greater ease. For Pride 2022, the brand is offering multiple rainbow-themed options to choose from. If you purchase a product then PopSockets will donate 50% of net product sales to the It Gets Better Project.
30. Ralph Lauren
Love the classic look of Ralph Lauren? The brand is celebrating Pride Month 2022 with an exclusive collection of Polo shirts, sunglasses and bags. All proceeds from the sale of each Polo shirt and 25% of the purchase price from the sale of each graphic T-shirt, water bottles, and more go to benefit the Stonewall Community Foundation.
Reebok’s latest collection celebrating the LGBTQ community features a vibrant assortment of Pride-inspired footwear and apparel. The popular shoe brand wants to bring attention to the Peace Flag Movement, to show unity across the country, one house, one neighborhood at a time—by simply flying a flag.
This year, Skagen—maker of classic watches—is partnering with InterPride with 100% of proceeds being donated to support its mission of helping the LGBTQ community. Inspired by the Pride and transgender flags, the Unconditional Love Renen collection by Skagen features colorful watches, beaded bracelets and cards you can write on.
33. Tangle Teezer x Ulta Beauty
For Pride Month 2022, Ulta is highlighting LGBTQ+ owned or founded brands like Beekman 1802, Madison Reed and more. Ulta is also supporting PFLAG, a national organization, by supporting efforts to advance equality and unite members of the LGBTQ+ Community and their families and allies.
For the last 10 years, Target has collaborated and lent support to GLSEN. Throughout June, the retailer is offering the #TakePride collection, which includes apparel, swimwear, pool floats and more designed to bring a little rainbow-tinted joy into the lives of LGBTQ folks and their allies.
This popular shoe brand—most widely known for its instantly recognizable sandals—is offering a collection of gender-inclusive footwear and accessories in honor of Pride month. In addition, Teva is making a $25,000 donation to The Trevor Project, the world's largest suicide prevention and mental health organization for the LGBTQ+ community.
TomboyX is a queer-owned shop that offers form-flattering bras, underwear, and apparel for all bodies. Specialty collections like Gender Euphoria and the Rainbow Collection can be great options to consider for Pride 2022. Not only that, but this retailer also delivers quarterly support to select nonprofits, including the LGBTQ Freedom Fund, which advocates against mass detention of LGBTQ individuals and helps provide bail for those in jail and/or at risk for immigration detention.
The Toms Unity Collection features a variety of colorful footwear, sunglasses and more, and is available to shop right now at the site. Not only that, but the company—which has since 2020 given one-third of net profits to grassroots organizations—is supporting the LGBTQ community all year round by giving to various groups, including Brave Trails, a summer camp specifically dedicated to supporting LGBTQ youth.
We’re obsessed with Ugg Fluff Yeah slides, and for Pride 2022, you can snag a new pair of cozy, rainbow-hued slides for your collection. With a $50,000 donation, Ugg is supporting Switchboard, a charity that has been providing a safe space for the LGBTQ+ community and beyond since 1974.
In celebration of Pride, Vans is empowering three artists to create a collection of footwear and apparel. In addition to this support, it's also donating a total of $200,000 from the Checkerboard Fund at Tides Foundation to three organizations committed to advocating for and providing the space, access and community needed to uplift the voices of the LGBTQ+ community.
40. Welly x PFLAG
Welly—maker of first-aid supplies—will be offering a special Pride-themed bundle, with up to $10,000 of the proceeds going to benefit PFLAG, an organization dedicated to LGBTQ people, allies, and families alike.
Established in 2013, Wildfang is a queer-owned business that offers a mix of clothing and accessories. With an emphasis on inclusion for all bodies and sustainability, the company has donated more than $500,000 to charitable groups, including Planned Parenthood, the Tegan and Sara Foundation (which is dedicated to improving the lives of LGBTQ women and girls), and others.
Zenni one of the most popular online eyewear retailers is celebrating Pride 2022 with its collection, which features frames starting from $10 for kids and adults. Proceeds from the sale go to benefit the It Gets Better Project, a nonprofit organization that seeks to empower LGBTQ youth around the world, and which Zenni has a year-round partnership with. If you follow #SeeMoreLove account on Instagram, you can take a glimpse at how other people are wearing these glasses, too.
As one of the best places to shop for flowers online, 1-800-Flowers offers a variety of options. This year, the brand is offering 14 Pride-themed items like flowers, cake or cookies. They have also joined forces with GLAAD and through June 30, are donating 20% of net proceeds to support the LGBTQ community, and customers have been given the opportunity to make cash donations to GLAAD through the site. Additionally, 1-800-Flowers Inc. (the parent company of 1-800-Flowers) has donated $25,000 to GLAAD, and since 2014, has donated nearly $200,000 to the nonprofit.
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Prices were accurate at the time this article was published but may change over time.
This article originally appeared on Reviewed: Pride Month 2022: 43 brands giving back to the LGBTQ community