31 brands that are giving back for Pride Month 2023
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Pride Month is in full swing, with a bang of color and a reminder that diversity is beautiful. While it’s customary for Pride-themed merchandise to spike during the month of June—a practice known as rainbow capitalism, and that’s often criticized and compared to pinkwashing—there’s still tremendous value that can come from these efforts, as it helps increase visibility and may lend support and encouragement to others within the LGBTQ community who are still exploring their identities.
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Popular brands like Apple, Fossil, Reebok and others often dedicate huge resources during Pride Month to LGBTQ nonprofit organizations (among them, The Trevor Project, GLSEN and additional groups), which means you could be helping others gain access to valuable resources, too.
Here are 31 places (including small and large businesses!) to consider shopping for Pride 2023 and which may help you uncover new ways to celebrate love, diversity and inclusivity during this joyful season.
1. A Tribe Called Queer
This QBIPOC shop is based out of Los Angeles and offers affordable apparel and accessories year-round that celebrate the LGBTQ community. Not only that, but it hosts a variety of classes, workshops and events aimed at promoting inclusivity and celebrating the artistic projects of community members, and accepts direct donations which go to benefit these works.
Shop the Tribe Called Queer Collection
This year marks a decade of partnership between LGBT-friendly non-profits to create spaces where young queer youth can thrive. To commemorate Pride Month, Coach has created a collection of shoes, belt bags, handbags and more all featuring a rainbow take on the brand's iconic C print. The brand is continuing to partner with the Hetrick-Martin Institute (a nonprofit organization devoted to serving the needs of LGBTQ+ youth between the ages of 13 and 24), Point Foundation (a scholarship fund) and CenterLink Community of LGBTQ Centers to create supportive environments where LGBTQIA+ young people can thrive.
Shop the Coach Pride Collection
Adidas has a long history of celebrating Pride, and the retailer is continuing its Love Unites collection, which features an assortment of Pride-themed footwear, plus apparel and accessories. This year, the brand is also collaborating with South African designer Rich Mnisi. Although not tied to purchase sales from the collection, Adidas is actively supporting Athlete Ally, an organization that advocates for LGBTQ+ inclusion in sports, and Stonewall UK an LGBTQ+ human rights defender.
Shop the Adidas Pride Collection
In support of the LGBTQ community, Apple is releasing a new sport band for Apple Watch on May 24. The Pride Edition Sport Band features every color of the rainbow, including black and brown representing queer POC, and light blue, pink and white which represents non-binary and trans individuals. The brand also supports a number of LGBTQ advocacy organizations, including Encircle (which offers safe spaces for LGBTQ youth, young adults and families), the National Center for Transgender Equality (which is committed to social justice advocacy for transgender people) and others.
Bombas socks are great if you’re searching for soft, slightly compressive options. Right now, you can shop an assortment of Pride flag-inspired socks, underwear and more at this retailer. In partnership with local Bombas Giving Partners across the US and UK, including their year-round Giving Partner The Ally Coalition, they are providing inclusive access to clothing for LGBTQIA+ individuals experiencing homelessness, while supporting homeless charities like the Ruth Ellis Center.
Shop the Bombas Pride Collection
This Colorado-based snack brand is offering a special Pride-themed bar this year, and using it as an opportunity to showcase work from LGBTQ artists Ludi Leiva, Shanee Benjamin and Cheyne Gallarde. All proceeds from the bar go to benefit Parents, Families, and Friends of Lesbians and Gays (PFLAG), an organization dedicated to LGBTQ people, allies, and families alike and The Center on Colfax, which supports the LGBTQ community within Colorado.
7. The Body Shop
The Body Shop is urging shoppers to show support for The Equality Act, which advocates for the protection, well-being and safety of the transgender community. From their shop, $1 from every “Out for Love” Highlighter purchased will go to Advocates for Youth, an organization that fights for better health outcomes for 2SLGBTQ+ youth, supporting their work on the Equality Act.
This year’s Pride collection at Converse explores the Found Families that exist at the many intersections of the vibrant and dynamic LGBTQIA+ community. The collection is united by a graphic patchwork—representing the diversity of the community and the mantra "FAMILY UNITY."
Since 2015, the brand has donated more than $2.5 million in support of local and international LGBTQ organizations. This year, they are giving a portion of the proceeds from the Pride collection to the It Gets Better Project, which creates programs to help empower LGBTQ youth.
Shop the Converse Pride Collection
Love Disney and showing your support for the LGBTQ community? The Disney Pride collection offers an assortment of vibrant backpacks, T-shirts, stuffed animals and more that could be great for the whole family. The brand has also is donating all profits from the collection on sale through June 30 to a variety of domestic and international LGBTQ organizations, including ARELAS, a Spanish association offering resources to trans youth, as well as Nijiiro Diversity, a nonprofit organization in Japan focused on reducing LGBTQ discrimination in the workplace, and others.
Shop the Disney Pride Collection
10. Dr. Martens
Dr. Martens’ monochrome white 1461 Oxford shoes, acts as a blank canvas to highlight the Progress Pride flag colors. You can also shop for rainbow socks and laces from the brand. This year, Dr. Martens is supporting queer charities including TransNewYork, akt and Micro Rainbow. Additionally, the brand will carry on a year-round partnership, to help provide resources to the community.
Shop the Dr. Martens Pride Collection
As one of the best places to buy eyewear online, EyeBuyDirect offers a range of options. For Pride 2023, the brand is donating all proceeds (up to $50,000) to The Trevor Project. The collection is also part of the brand’s Buy 1, Give 1 program, which allows shoppers to donate a pair of glasses with every purchase to someone in need around the world.
Shop the EyeBuyDirect Pride Collection
This famous watch brand has updated its limited-edition Pride collection, featuring the Pride Three-Hand Date Stainless Steel Watch and an assortment of limited-edition indexes inspired by the rainbow flag so folks can rock their pride their own way. During June, 100% of proceeds from the sales of the Pride collection will benefit The Trevor Project with a minimum donation of $100,000. Fossil has donated over $275,000 since 2001 to support crisis services, education and advocacy programs for LGBTQIA+ youth.
Shop the Fossil Pride Collection
Based out of Maryland, gc2b is a trans-owned company that specializes in gender-affirming binders and offers a comprehensive sizing guide to get the best fit. This shop is also committed to positive change through community-centered initiatives and has sponsored more than 100 LGBTQ organizations and raised more than $135,000 for artists and partner organizations over the past three years.
Additionally, gc2b has donated more than 6,000 binders to those in need through its donation program, so this could be a great place to shop for Pride 2023.
14. Happy Socks
Help your feet find their happy place during Pride Month 2023 with the rainbow-colored styles available now at Happy Socks. The brand has paired up with InterPride, an international organization that advances the Pride movement by coordinating with global partners, for this year-round collection, and the organization will receive 10% of the profits from every Pride pair sold throughout the entire year.
Shop the Happy Socks Pride Collection
The “Everyone is Awesome” LEGO set celebrates diversity and features 11 mini-figures, all rocking their own unique looks. This 346-piece model will be available online and in stores and could be a fun option for kids and LEGO lovers of all ages. The brand also has partnerships with organizations like Stonewall, which helps fund other LGBTQ organizations and offers grants and scholarships, as well as Workplace Pride and Open for Business, which strive toward LGBTQ inclusivity in the workplace and in society.
Levi's is supporting Pride Month with a Pride collection that features colorful socks, hats, jackets and more. It is donating an annual $100,000 to OutRight Action International, a global organization dedicated to advocating for the rights of LGBTQ humans around the world.
Shop the Levi’s Pride Collection
17. MAC Cosmetics
MAC Cosmetics has a long history of supporting the LGBTQ community, even beyond Pride month. All proceeds from the brand’s iconic Viva Glam line—which launched in 1994 and all proceeds of which were initially donated to help fight HIV/AIDS—go to benefit the Mac Viva Glam Fund and have helped raise more than $500 million worldwide.
18. Madewell x Lisa Congdon
Madewell’s collection features casual tees and tanks for shoppers who love this fashion-forward retailer to show off their Pride as well. Half of the proceeds from the collection will go to benefit the American Civil Liberties Union (ACLU), which helps to advocate for LGBTQ equal rights and fight against discrimination.
Shop the Madewell Pride Collection
MeUndies makes undergarments for all bodies, and for Pride Month 2023, the brand is offering a limited-edition collection that includes everything from underwear to apparel and more. Additionally, MeUndies partnered with the Los Angeles LGBT Center to support their mission by donating $10,000 as well as $115,000 worth of Undies to their Trans Wellness Center.
Shop the MeUndies Pride Collection
For gender-affirming swimwear, Outplay is a great place to shop, offering binders with a range of compression fits, board shorts and more to suit those in the LGBTQ community. You can shop the brand’s Pride collection right now and explore new ways to show your support, or consider its sportswear collection, which boasts a mix of T-shirts, sports bras, pants, and other apparel.
Shop the Outplay Pride Collection
Even pets can get in on the action this Pride Month 2023 at Petsmart. The brand’s “You Are Loved Collection” features fashion, accessories and toys for cats and dogs, which are emblazoned with distinctive rainbows. Petsmart is also a proud supporter of GLSEN and donated $200,000 to benefit the organization.
Shop the "You Are Loved" Pride Collection at PetSmart
Reebok’s latest collection celebrating the LGBTQ community features a vibrant assortment of Pride-inspired footwear and apparel. The popular shoe brand pledges to donate $15K to Whittier Street Health Center’s LGBTQ Youth Wellness Program, which provides primary medical and mental health care and supportive services that are sensitive to the needs of people who identify themselves as on the LGBTQ spectrum.
Shop the Reebok Pride Collection
This year, Skagen—maker of classic watches—is partnering with InterPride with 100% of proceeds being donated to support its mission of helping the LGBTQ community. Inspired by the Pride and transgender flags, the Unconditional Love Renen collection by Skagen features colorful watches, beaded bracelets and cards you can write on.
Shop the Sustainable Pride Collection at Skagen
24. Tangle Teezer x Ulta Beauty
For Pride Month 2023, Ulta is highlighting LGBTQ+ owned or founded brands like Beekman 1802, Madison Reed and more. Ulta is also supporting PFLAG, a national organization, by supporting efforts to advance equality and unite members of the LGBTQ+ Community and their families and allies.
Shop the Ulta Pride Collection
For the last 10 years, Target has collaborated and lent support to GLSEN. Throughout June, the retailer is offering the #TakePride collection, which includes apparel, swimwear, pool floats and more designed to bring a little rainbow-tinted joy into the lives of LGBTQ folks and their allies.
Shop the Target #TakePride Collection
This popular shoe brand—most widely known for its instantly recognizable sandals—is offering a collection of gender-inclusive footwear and accessories in honor of Pride month. In addition, Teva is making a $20,000 donation to one•n•ten to support its CampOUTdoors program, which helps LGBTQAI+ youth develop leadership skills and develop a stronger sense of community.
Shop the Teva Pride Collection
The Toms Unity Collection features a variety of colorful footwear, sunglasses and more, and is available to shop right now. Not only that, but the company—which has since 2020 given one-third of net profits to grassroots organizations—is supporting the LGBTQ community all year round by giving to various groups, including Brave Trails, a summer camp specifically dedicated to supporting LGBTQ youth.
Shop the Toms Unity Collection
We’re obsessed with Ugg Fluff Yeah slides, and for Pride 2023, you can snag a new pair of cozy, rainbow-hued slides for your collection. With a $125,000 donation, Ugg is supporting The Trevor Project, the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning young people.
Shop the Ugg Fluff Yeah Collection
In celebration of Pride, Vans is empowering three artists to create a collection of footwear and apparel. Since 2019, Van's charity The Checkerboard Fund has donated over 10 million to LGBTQ charities including The Tegan and Sara Foundation, to fund programs like their annual LGBTQIA+ summer camp.
Shop the Vans Pride Collection
30. Welly x OLLY x PFLAG
Welly—maker of first-aid supplies—will be offering a special Pride-themed bundle. It comes with a Welly Heroic Kit, Welly Colorwash Quick Fix Kit, PFLAG National “Pride Comes in All Colors” tee, and OLLY Hello Happy gummies for an upbeat mood. Welly will donate up to $10,000 of the proceeds going to benefit PFLAG, an organization dedicated to LGBTQ people, allies, and families alike.
As one of the best places to shop for flowers online, 1-800-Flowers offers a variety of options. This year, the brand is offering 14 Pride-themed items like flowers, cake or cookies. They have also joined forces with GLAAD and through June 30, are donating 20% of net proceeds to support the LGBTQ community. Customers have the opportunity to make cash donations to GLAAD through the site.
Additionally, 1-800-Flowers Inc. (the parent company of 1-800-Flowers) has donated $25,000 to GLAAD, and since 2007, has donated more than $200,000 to the nonprofit.
Shop the 1-800-Flowers Pride Collection
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This article originally appeared on Reviewed: Pride Month 2023: 31 brands giving back to the LGBTQ community