4.7 Million Motion Graphics Designers and Developers Turn to Lottie for Efficient Animation Workflow

Motion makes everything more engaging

SAN FRANCISCO, CA / ACCESSWIRE / February 8, 2023 / Businesses are constantly looking for ways to stand out from the competition. To be successful, they need to capture their audience's attention by making their apps and designs more engaging. One powerful tool to do just that is motion.

Recent studies have shown that incorporating motion into a digital design can significantly increase user engagement and conversion rates. But what is it about motion that captures our attention so effectively? The answer lies in the way our brains are wired to respond to movement. Thanks to our fight or flight mechanism, anything that moves grabs our immediate attention and stays in our memory longer.

One tool that is making it easier for businesses to add motion to their designs is LottieFiles, which uses an open standard file format called Lottie. Lottie is a vector-based file type that makes it super lightweight, interactive, and scalable. It's a dream for motion graphics designers and developers as it does not require complex coding.

​​Duolingo, the world's most popular education app, makes extensive use of Lottie animations in their app and on the web. As quoted by Duolingo, "We've seen how these elements of animation and motion design increase our learners' Duolingo experience and time on the app, and LottieFiles has been instrumental in helping us make this possible."

Motion for every Industry and Use case imaginable

LottieFiles has assembled the world's largest ready-to-use animation repository for every design need possible. In addition, it packs easy-to-use tools to personalize, customize and ship these animations to their final destination.

The company has seamlessly integrated with all the top design and developer tools, such as Figma, Webflow, Adobe, and more, making it easy for designers and developers to use. Thanks to this, over 4.7 million motion graphics designers and developers have used LottieFiles to ship millions of animations. They can be found in everyday apps, from loading icons, stickers, and onboarding screens to fun little characters.

LottieFiles, Wednesday, February 8, 2023, Press release picture
LottieFiles, Wednesday, February 8, 2023, Press release picture

Anyone can be a motion graphics designer

LottieFiles is on a mission to bring the power of motion to the masses. The company is dedicated to making animation accessible to everyone, regardless of their skill level or background. With LottieFiles, the steep learning curve of traditional motion design is a thing of the past, allowing anyone to add motion to their projects.

LottieFiles, Wednesday, February 8, 2023, Press release picture
LottieFiles, Wednesday, February 8, 2023, Press release picture

LottieFiles is used by motion graphics designers at 250,000+ companies worldwide, including industry leaders such as Google, Airbnb, Disney, DuoLingo, Toss, Instacart and more. The company offers a variety of user-friendly tools for anyone, whether you're just starting your motion design journey or an advanced user looking to add interactivity to your final creation.

Are you curious to learn more about the science behind why motion works? Visit LottieFiles' website at www.lottiefiles.com/why-motion to discover more.

Learn More About LottieFiles:

Website: https://lottiefiles.com/
Company Linkedin: https://www.linkedin.com/company/lottiefiles/
Press Contact: Jamie Kingsley jamie@theprgenius.com

SOURCE: LottieFiles

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