— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission.
For many of us, 2021 was just as stressful as 2020 so it only makes sense to treat your loved ones to some incredible gifts this holiday season. If you’re looking to use your dollars to give back to the Black community, finding gifts from these Black-owned businesses could be a great way to snag unique, hand-made goodies that your family and friends are guaranteed to cherish.
Tackle your holiday shopping early with deals and expert advice delivered straight to your phone. Sign up for text message alerts from the deal-hunting team at Reviewed.
Whether you’re in the market for high-quality beauty products (hair masks and unisex skincare galore) or kitschy home décor accents (this hand-woven quilt is a personal fave!), we’ve got you covered with a plethora of options. Ahead, check out 36 incredible gifts you can nab from Black-owned businesses this year.
Please note that many of these items could be in high demand as we head into the winter months. We recommend starting your holiday shopping early this year to make sure your items are still available—and to ensure that they'll arrive on time, as shipping could be delayed.
Don’t get thwarted by shipping delays or sold-out favorites this holiday season. Sign up for our free weekly newsletter and get the product reviews, deals and holiday gift guides you need to start shopping now.
1. For the small business supporter: Books from these Black-owned bookstores
There are hundreds of Black-owned bookstores to shop all over the country. Snagging new fiction books, classic memoirs or fun stationery from these spots is a win-win for both parties: You’ll get to give something personal and fun while also supporting independent bookstores. The Frugal Bookstore, for example, is located in Roxbury, MA, and has a great selection of books that primarily focus on people of color, including memoirs, children’s books and more. You can order some online, like the 25th-anniversary edition of the classic children's book, "A Chair for My Mother" by Vera B. Williams, or "Americanah" by Nigerian-born writer Chimamanda Ngozi Adichie. Note that the owners are operating at a higher volume than usual, so it may take a while to receive your shipment.
The Sister’s Uptown Bookstore, meanwhile, is in the Washington Heights/Harlem area of New York City and is currently celebrating its 20th birthday. As the oldest Black- and family-owned bookstore in the neighborhood, you can shop everything from skincare and haircare to jewelry on the site—however, classic novels and modern-day favorites are also sold, including Colson Whitehead's "The Nickel Boys." The Lit. Bar is another New York City location with in-depth sections on its site consisting of book recommendations for a plethora of people: Those looking to learn about Black struggles, those trying to finish 2020 on a high-note, books best for kiddos and more. You can even grab books like Barack Obama's highly-anticipated memoir, "A Promised Land."
2. For the bookworm: This personalized leather bookmark
Loved ones who are always talking about their latest read are guaranteed to appreciate this beautiful gift from AzzoHandmade on Etsy: a personalized leather bookmark. You can choose the primary color, embossed style and customization (initials, names or symbols, for instance), making this thoughtful present an absolute must-have for frequent readers. Complete with a 5-star rating from more than 250 customers, buyers were thrilled with the fast shipping process and incredible quality of these gorgeous bookmarks.
3. For the skincare junkie: Face serum
Out of every item in a person’s skincare routine, face serums are perhaps the most fun product to play around with. This handmade one, for instance, is made by FreshSeedGlow on Etsy and has super simple ingredients such as argan oil, avocado oil, glycerin and essential oils. The 2-ounce bottle has an impressive 5-star rating from nearly 300 buyers who gave rave reviews for its lightweight and hydrating formula. You can even choose your own scent (lavender, lemongrass or frankincense and myrrh).
4. For the caffeine addict: BLK & Bold Coffee Blend
There are two kinds of people in the world: Those who can’t function without their daily cup of coffee, and morning people. For the caffeine-reliant population, BLK & Bold’s Coffee Blend is the perfect gift. The dark roast contains fair-trade certified whole beans that you can grind up for steamy cups of full-bodied lattes or classic hot coffees. Better yet, the company donates 5% of its profits to support at-risk youth both locally and nationally.
5. For the kitchenware devotee: Gorgeous hand-blown glassware
Named after the founder's grandmother, Estelle Colored Glass has a rich background comprised of original commissioned pieces hand-blown and crafted in Poland. Since then, Stephanie Summerson Hall, the head of the company, has created a beautiful line of wine glasses, decanters, cake stands and so much more. For instance, the brand's colored champagne coupe stemware, available in a set of two, comes in a plethora of incredible hues and retails for $85. Meanwhile, if you're unsure of what color your giftee would most adore, you can snag a gift card for a cake stand ($225) or champagne glasses ($195), allowing them to make the big choice on their own.
6. For the one who just got their own place: This gorgeous rainbow quilt
Whether they need a unique piece of art for their walls or a cozy blanket to cuddle up with, this Sunset Under the Rainbow Quilt/Wall Hanging is an awesome option for those who recently moved somewhere new. According to the Etsy shop owner, each piece takes about two to three weeks to ship, so you’ll want to order this gift sooner rather than later.
7. For the organized one on a budget: This grocery list notepad
List-makers, assemble! If you have a friend or family member in your life that refuses to head to the grocery store without a well-made list of specifics, you need to nab this notepad for them. Not only does it include ample space for writing down items, but there’s an area for the date and their budget, too, allowing them to keep track of how much they’re spending at the store. Each notepad comes with 50 pages.
8. For the one with a killer beard: This beard wash and conditioner from Scotch Porter
Owned by Calvin Quallis, Scotch Porter was founded to help people find better-for-you grooming products, ranging from shampoo to skincare and everything in-between. Quallis wants his customers to feel fresh, confident and clean, and he pledges for the brand’s Beard Wash and Conditioner, both of which are sulfate-free and aim to repel dandruff and hydrate facial hair with each use.
9. For the chocolate fanatic: Baked Cravings’ chocolate cupcake in a jar
When all else fails, go with sweet treats that nearly everyone can enjoy. Baked Cravings is a New York City-based company that specializes in high-quality baked goods, all of which are Kosher and free from nuts including peanuts and tree nuts. While some of their products are only local to New Yorkers that can pick-up in-person, some items can be shipped nationwide, like this Chocolate Cupcake in a Jar. Served in a too-cute 6-ounce mason jar, this velvety chocolate cupcake features smooth ganache and buttercream to match.
10. For the cozy cuddler: Pillow and throw combo from Bolé Road Textiles
The chilly months are essentially unanimous with ultra-cozy blankets to snuggle up in—and you can treat a loved one to a neutral pillow and throw combo from Bolé Road Textiles this holiday season. This comfy pairing comes with an 18-inch by 18-inch throw pillow and a tasseled throw blanket in the color pumice.
11. For the knitter: This kit for DIY cozy socks
Everyone had their own way of getting through quarantine this year, and if a loved one happened to take up knitting, this too-cute kit from a BIPOC maker is the perfect present. Up for grabs at Lady Dye Yarns, the Pebbles & Pathways Socks by Marceline Smith includes 400 yards of single-ply fingering weight super-wash merino yarn and a mini accessory kit, which consists of a darning needle, stitch makers and measuring tape. (You can also purchase the pattern here for an additional $5!)
12. For the vintage shopper: Gently-used threads from RetroRhapsody on Etsy
Nowadays, vintage shopping is all the rage: It’s good for the environment and you get to provide a second life to unique, one-of-a-kind pieces. RetroRhapsody on Etsy is one of many small online shops that specialize in posting gently-used clothes from the ‘70s, ‘80s and so on. This festive season, you can snag everything from pre-loved jewelry to seasonal sweaters for your much-loved fashionista, and you can even guarantee that no one will get them the same exact gift, either.
13. For the artist (or art lover): Our Colorful People watercolor print
Have a person on your list who adores handmade art? Check out SBrownART on Etsy, who creates a wide variety of watercolor prints that often showcase Black folks. One of his most popular pieces is the Our Colorful People print, which is available for purchase in many sizes.
14. For the one who always has cool socks: Ujima socks
There’s no other way to put it: Some people just really love wearing fun socks. It goes without saying that these Ujima Socks from MmmmByCSpringer on Etsy are an awesome gift for that person in your life, with size options in medium, large or extra-large.
15. For the one with a sweet tooth: The Furlough Cheesecake
If your loved one isn’t the biggest fan of chocolate (it’s OK, I won’t judge), you can still nab ‘em something sweet from a Black-owned biz. Case in point, The Furlough Cheesecake, a company that manufactures too-good-to-be-true desserts. Located in Oxon Hill, MD, sisters Nikki Howard and Jaqi Wright were both furloughed from their jobs in December 2018. They took this as an opportunity to create their own business and the rest is history, as they’ve now sold more than 6,000 cheesecakes to customers all over the world.
If you live in the Washington, D.C. area, you can pick-up some delectable desserts in-person, otherwise, you’ll have to order online. (Note that it’ll take around five to seven days for your order to process.) The sisters have cheesecake flavors that range from original to sweet potato to cookie dream and… no, I’m not drooling!
16. For the all-natural guru: PiperWai Natural Charcoal Deodorant Stick
Now, I know what you’re thinking: Deodorant is not something you want to give to someone for the holidays. And normally, I would totally agree, but finding an all-natural deodorant that truly works is a mission in itself. While you should probably make a disclaimer that you’re not gifting this because the person smells, the PiperWai Natural Charcoal Deodorant Stick has awesome reviews from more than 4,500 Amazon shoppers. Made from activated charcoal, coconut oil and essential oils, the gender-neutral scent is fresh and airy, while the ingredients are vegan, gluten-, aluminum- and cruelty-free. If you know someone hunting down an effective all-natural deodorant, this might be the one. (Note that Piperwai was founded by Jess Edelstein, who is not Black, and Sarah Ribner, who is Black.)
17. For the safety-conscious trendsetter: This 3-pack of sculpted masks
This present is for the person that ditched their unfashionable blue surgical mask months ago and has moved on to fun, printed face coverings that match their every outfit. This three-pack of Sculpted Masks from DEMESTIK on Etsy features funky, fashion-forward prints unlike you’ve ever seen before—and you even get to pick which patterns you’d like! While they aren’t medical-grade, they do contain filters (an inner lining made from hypoallergenic cotton) and comfortable elastic ear loops. The shop owner recommends washing these reusable masks upon delivery and then cleaning and air drying them thereafter every three to seven days.
18. For the hair-care enthusiast: Hair tea rinse
If you have a loved one struggling to find the perfect products for their natural hair, snag ‘em the Hair Tea Rinse from TheFroExperts on Etsy. The organic hair care shop is home to tons of handmade products, with this tea rinse being one of their most popular. The owner recommends using this product weekly, noting that it encourages hair growth and strengthening and helps refresh curls.
19. For the one who loves handmade pieces: Shades of Color woven tote bag
Shades of Color was first founded in 1995 by Adrian Woods and Courtney Hines, and since then, the co-owners have strived to feature Black and POC artists nationwide. The brand works with talented creators such as Henry Battle, Cidne Wallace and Frank Morrison, with their pieces being printed on calendars, planners, bags, home décor and more. Shades of Color’s Tote Bags are among its most popular products, and you can choose between 18 different works of art to gift your special someone. Each bag has three pockets, an interior zippered compartment and a zippered closure.
20. For the stationery aficionado: ‘First I Drink The Coffee’ notepad
Owned by Kalyn Johnson Chandler, Effie’s Paper on Etsy is a hotspot for stationery and office goodies that inspires her customers to get things done. The ‘First I Drink The Coffee’ Notepad, for instance, is a super cute place to keep track of notes, on-going lists and doodles, making it a must-have WFH accessory.
21. For the plant parent: This neutral cork planter
Chances are if you have a plant parent in your life, they don’t need any more greenery to take care of. Instead of purchasing a plant they may or may not already have, you can give them a minimalist pot, like this Abeeku Cork Planter from shop owner mindthecork on Etsy. This handcrafted piece is made from sustainable cork, making it biodegradable and recyclable, however, there aren’t any drainage holes.
22. For the yogi: Yoga Series Jewelry Dish
Now and then, everybody needs a reminder to breathe, to be present and to be mindful—even those that frequently practice yoga and meditation. This Yoga Series Jewelry Dish from thepinklocket on Etsy is the perfect stocking stuffer for the one in your life constantly protecting their energy. You can choose between three sayings (“breathe,” “Namaste” or “Om”), but regardless of which one you decide on, it’ll be ideal for placing daily jewelry on before your loved one rolls into their downward dog.
23. For the home décor connoisseur: Gold Gilded Mint Leaf Catchall Dish
This year, you can ditch the gift card to a home goods chain store and order this beautiful Gold Gilded Mint Leaf Green Catchall instead. After all, what’s more appreciated than a handmade piece specifically picked out for a loved one? Happy customers gave rave reviews for this pretty accent with some using them for jewelry, candles or crystals.
24. For the one who cherishes their skincare routine: Universal Moisture Essence from BeautyStat
After nearly a decade of writing the BeautyStat blog, Rob Robinson founded his brand to create skincare that actually works. Robinson, a cosmetic chemist, sought to seek out ingredients that get the job done, resulting in a small but effective line of skincare. The Universal Moisture Essence, for example, is made from 100% pure squalane extracted from sustainable plant sugars that are said to hydrate and nourish the skin, even in super dry conditions.
25. For the lover of all things spice: Essie Spice Mango Chili Medley
There are a few different types of cooks that exist. There’s the one that meticulously follows recipes to every teaspoon, and then there are those that toss and throw spices in for the sake of flavor and experimentation. Your gift recipient doesn't have to be either of these people, but they certainly do have to like a spicy kick in their cooking to enjoy Essie Spice’s Mango Chili Medley. For $11, you can gift this 10.5-ounce vegan cooking sauce and marinade, providing them with a tangy dose of onion, mango and hot pepper.
26. For the one still cutting their hair at-home: The Cut Buddy
If you know a friend or family member still struggling to shape their beard or hair at-home, do them the favor of giving them The Cut Buddy. This Shark Tank-approved product was invented by Joshua Esnard, who grew up making too many mistakes when trying to cut his own hair. As a result, The Cut Buddy was born, and now, this on-the-go template can easily be used to reduce errors when shaving or cutting your own ‘do.
27. For the self-care maven: Briogeo Don’t Despair, Repair Deep Conditioning Mask
One of the more well-known Black-owned businesses is Briogeo, a.k.a., a brand that specializes in top-notch hair care products that nearly anyone can use. The Don’t Despair, Repair Deep Conditioning Mask is one of its most popular products (it has a 4.4-star rating from nearly 2,500 Amazon shoppers!) and is a great gift option for those in need of some serious self-care time. The cruelty-free formula is an intensive weekly treatment best fit for dry or damaged hair and is made from natural ingredients that will enhance resilience and help protect against future harm.
28. For the lowkey makeup wiz: The Lip Bar lip gloss
The Lip Bar is a non-toxic, vegan and cruelty-free cosmetics brand that was founded by Melissa Butler in 2012. Butler envisioned a business that challenged current beauty standards, ranging from the ingredients to the models. Nowadays, The Lip Bar is known for not only its pigmented lipsticks and glosses but its wide variety of face and eye products, too. You can snag the brand’s original lip gloss for the person in your life that tends to not wear a ton of makeup on the daily, but still enjoys applying subtle touches.
29. For the fashionista: Small multicolored oval hoop earrings
Stylish loved ones will always make sure their outfits are on-point, even if they’re still working at home. To support their fashion-forward vision, you can pick up these Small Multicolored Oval Hoop Earrings from EshJewelryCollection on Etsy, where you can choose between a gold or silver finish.
30. For the stylish guy who appreciates a personal gift: Personalized cufflinks
Cufflinks provide a fun pop of personalized style, and these customizable ones are an awesome gift for the special dude in your life who loves to get dressed up. Made by KingsleyLeather on Etsy, this best-selling accessory is manufactured from antique full-grain leather and is set in a stainless steel setting. (They’re also available in classic black or dark brown!)
31. For the sustainable chef: Iya Foods Grilled Steak Suya
Iya Foods is all about sustainability and nourishment. The brand uses locally-sourced ingredients from environmentally-conscious farmers and uses energy-efficient power and a strong recycling policy. They also foster strong food connections between the United States and Africa by utilizing African-inspired ingredients, products and brands. You can shop Iya Foods’ products on Amazon, like this Grilled Steak Suya, which is influenced by Yaji, a popular meat rub in Africa.
32. For the beauty guru: Beauty Bakerie Setting Powder
Makeup fanatics are sure to appreciate this too-cute setting powder from Beauty Bakerie, a Black-owned brand that creates and packages their products with dessert themes in mind. This item, for example, is made to look like a bag of flour, and we couldn’t be more obsessed. You can purchase it in three different shades: translucent, brown or yellow.
33. For the one who celebrates their birthday all month long: This handmade birthstone ring
We all know that person who adores their birthday, so why not give them an extra reason to love their special day? This holiday season, you can grab these beautiful gold-plated birthstone rings at Etsy for just $34.55. These simple-yet-stackable jewelry has a whopping 4.9-star rating from more than 100 shoppers who were obsessed with the dainty look, noting that the packaging was even gorgeous.
34. For the quirky fashionista: These miniature food earrings
I'm not even going to lie: If I received a pair of these earrings for the holidays, I would be simply over the moon. Shop owner CraftyLittleDreams creates too-cute food-themed jewelry, ranging from fried eggs to fortune cookies, and they're seriously adorable.
35. For the one who appreciates hand-written notes: These abstract greeting cards
Chances are, you might have spent a lot of time away from loved ones this year, so there's no better gift than greeting cards that encourage hand-written notes and letters. The Detours Greeting Card box set, created by CanDidArtAccessories on Etsy, comes in a pack of six and retails for $20.
36. For the aromatherapy addict: This candle that's also a work of art
Although Gilded is best-known for its skincare products, the brand also makes seriously beautiful candles that smell insanely good. For instance, this fire roasted marshmallow scent from the holiday collection is up for grabs in three marbled hues, but your giftee will probably save the vessel even after the candle is long gone.
Prices were accurate at the time this article was published but may change over time.
This article originally appeared on Reviewed: 36 amazing gifts you can get from Black-owned businesses in 2021