$30.6 Billion Worldwide Male Toiletries Industry to 2027 - Featuring Key Players Shiseido, Unilever, Estee Lauder, Coty, Molton Brown and Others

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Global Male Toiletries Market

Global Male Toiletries Market
Global Male Toiletries Market

Dublin, Dec. 09, 2022 (GLOBE NEWSWIRE) -- The "Male Toiletries Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027" report has been added to ResearchAndMarkets.com's offering.

The global male toiletries market size reached US$ 24.9 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 30.6 Billion by 2027, exhibiting a CAGR of 3.5% during 2021-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Male toiletries are products utilized by men for maintaining their personal hygiene. They comprise oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving creams, and razors. They prevent the accumulation of dead skin and minimize the development of blemishes, acne, body odor, wrinkles, infections, and skin allergies. At present, there is a rise in the demand for male toiletries on account of the growing number of metrosexual men across the globe.

The increasing awareness among men regarding health, hygiene, and physical appearance represent one of the major factors positively influencing the demand for male toiletries around the world. In addition, the rising demand for premium quality male toiletries on account of rapid urbanization, changing living standards, and the expanding purchasing power of individuals are contributing to the market growth.

Moreover, the growing influence of social media platforms is catalyzing the demand for male toiletries. Apart from this, key players are introducing herbal and organic toiletries manufactured using natural and sustainably sourced ingredients and other novel variants to cater to the requirement of consumers with sensitive skin.

They are also investing in promotional activities, such as celebrity endorsements and social media campaigns, to improve their existing sales and profitability. Furthermore, the expanding number of salons and medical spas is catalyzing the demand for male toiletries.

Besides this, rapid digitization, busy lifestyles, increasing sales of smartphones, and high-speed internet have shifted consumer preferences towards online shopping due to associated benefits like wide catalog, doorstep delivery, secure payment, and hassle-free shopping experience. This, in confluence with the burgeoning e-commerce industry, is creating a positive outlook for the market.

Report Attribute


No. of Pages


Forecast Period

2021 - 2027

Estimated Market Value (USD) in 2021

$24.9 Billion

Forecasted Market Value (USD) by 2027

$30.6 Billion

Compound Annual Growth Rate


Regions Covered


Competitive Landscape:

The competitive landscape of the market has been examined along with the detailed profiles of the major players operating in the industry.

Some of these players include:

  • Beiersdorf AG

  • L'Oreal SA

  • Procter & Gamble Company (P&G)

  • Shiseido Company

  • Unilever PLC

  • The Estee Lauder Companies Inc.

  • Coty Inc.

  • Molton Brown Limited

Key Questions Answered in This Report:

  • How has the global male toiletries market performed so far and how will it perform in the coming years?

  • What has been the impact of COVID-19 on the global male toiletries market?

  • What are the key regions in the global male toiletries market?

  • Which are the different products in the global male toiletries market?

  • What are the popular types in the global male toiletries market?

  • What are the major distribution channels in the global male toiletries market?

  • What are the various stages in the value chain of the global male toiletries market?

  • What are the key driving factors and challenges in the global male toiletries market?

  • What is the structure of the global male toiletries market and who are the key players?

  • What is the degree of competition in the global male toiletries market?

  • How are male toiletries manufactured?

Key Topics Covered:

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Male Toiletries Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product
5.5 Market Breakup by Type
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.11 Porters Five Forces Analysis
5.12 Price Analysis
5.12.1 Key Price Indicators
5.12.2 Margin Analysis

6 Market Breakup by Product
6.1 Deodorants
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Hair Care Products
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Skin Care Products
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Shower Products
6.4.1 Market Trends
6.4.2 Market Forecast

7 Market Breakup by Type
7.1 Mass Products
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Premium Products
7.2.1 Market Trends
7.2.2 Market Forecast

8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Pharmacies
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Specialty Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Departmental Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast

9 Market Breakup by Region

10 Male Toiletries Manufacturing Process
10.1 Product Overview
10.2 Raw Material Requirements
10.3 Manufacturing Process
10.4 Key Success and Risk Factors

11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Beiersdorf AG
11.3.2 L'Oreal SA
11.3.3 Procter & Gamble Company (P&G)
11.3.4 Shiseido Company
11.3.5 Unilever PLC
11.3.6 The Estee Lauder Companies Inc.
11.3.7 Coty Inc.
11.3.8 Molton Brown Limited

For more information about this report visit https://www.researchandmarkets.com/r/qcum8


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