14 ways to shop Viva Magenta, Pantone’s 2023 Color of the Year

Pantone's color of the year 2023 is here! Shop Viva Magenta goods for the home.
Pantone's color of the year 2023 is here! Shop Viva Magenta goods for the home.

— Recommendations are independently chosen by Reviewed's editors. Purchases made through the links below may earn us and our publishing partners a commission.

The announcement of Pantone’s color of the year always comes with fanfare. Released just before the year begins, the color echoes through fashion and product design and makes its way into our homes.

In 2022, it was Very Peri. Following this up, the official Pantone Color of the Year 2023 is titled Viva Magenta, and it’s all about natural vigor. The hue is inspired by cochineal, a high-chroma, natural red dye that was famously used to give the beverage Campari its red hue up until the mid 2000s.

Pantone calls Viva Magenta “a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Meant to inspire hope and vivacity while invoking the Earth, Viva Magenta adds a pop of color to any home.

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We’ve done our research—read on for a look at the best products to add a splash of Viva Magenta energy to your home, from goods under $20 to high-end decorative pieces.

Shop Pantone’s 2023 Color of the Year Viva Magenta

1. Marimekko's Pieni Unikko Floral Potholder

Celebrate Viva Magenta with this classic design from Marimekko.
Celebrate Viva Magenta with this classic design from Marimekko.

This timeless potholder by the Finnish company Marimekko might have been designed in 1964, but it’s just as vibrant and attractive today. Full of poppy red, pink and magenta, it’s a classic modern home accessory that enlivens your kitchen in any season.

$19 at Amazon

2. Deauville Pillow Cover

Embrace magenta with the Deauville Pillow Cover.
Embrace magenta with the Deauville Pillow Cover.

Red florals bloom across this attractive throw pillow from Serena & Lily. In a design that references Indian botanical block prints, it makes for an appealing centerpiece indoor or out. Featuring Sunbrella canvas on its reverse as well as Sunbrella tassels on each corner, it's fully weather resistant. Use this throw pillow as a natural eye catcher for your sofa or outdoor lounge.

From $49.99 at Serena & Lily

3. Porcelain Plug-in Pendant Light

Celebrate magenta with Color Cord.
Celebrate magenta with Color Cord.

We love Color Cord Company, and these DIY customizable cords and fixtures add bright details to rooms. The magenta and orange porcelain plug-in pendant light is sure to bring Viva Magenta energy to any room—order it to add color to your reading nook.

$11.99 at Color Cord Company

4. Tuileries Garden Placemat in Pink

Bring Magenta to dinner with the Tuileries placemat from Juliska.
Bring Magenta to dinner with the Tuileries placemat from Juliska.

Energize the ambiance with this scene-setter from Juliska. The Tuileries Garden Placemat in pink evokes long summer evenings dining in Parisian gardens. Viva Magenta is full of energy, but this Garden Placemat makes it about leisure, as well. Impress your guests with this woven filigree placemat.

$20 at Bloomingdale's

5. Limited-edition Double-wall Electric Kettle in Merlot by Drew Barrymore

Celebrate  Viva Magenta with the Beautiful tea kettle in Merlot from Walmart.
Celebrate Viva Magenta with the Beautiful tea kettle in Merlot from Walmart.

Drew Barrymore’s freshly launched Merlot colorway updates her signature line of Beautiful kitchen appliances to match Pantone’s color of the year. Get the digital electric kettle now from Walmart. It's easier to use and smarter than ever, with presets for different teas and a stainless steel interior that keeps your water warm longer.

$39.96 at Walmart

6. Himalayan Salt Lamp

Revitalize with this earthy red-orange Himalayan salt lamp from Etsy.
Revitalize with this earthy red-orange Himalayan salt lamp from Etsy.

Viva Magenta is about revitalizing Earth energy. This Himalayan salt lamp on Etsy is a natural approach to better interiors, with a red-orange hue that will match your home’s magenta detailing. Heated, the salt emits negative ions and trace minerals, improving the energy around you as the light brightens your rooms.

$26.22 at Etsy

7. Charlie Sprout Large Envelope Basket

Shop the Charlie Sprout African handmade basket on Anthropologie.
Shop the Charlie Sprout African handmade basket on Anthropologie.

This Charlie Sprout basket weaves magenta into art. Sourced fair trade, this basket is woven by women artisans in Eswatini, Africa, with local sisal. Like any true art object, it will add a punch of visual interest to any space.

$370 at Anthropologie

8. Matin Table Lamp

Hay's Matin table lamp calls to mind origami.
Hay's Matin table lamp calls to mind origami.

Available in both bright red and oxide red, the Matin Table Lamp is a lavish designer table lamp for your home. Both the brighter and darker red hues pair well with Viva Magenta. The lamp’s origami-esque folds give it an elegant profile that will stand out on a desk or bedside table.

$195 at Design Within Reach 

9. KitchenAid K400 Beetroot Blender

Celebrate magenta foods with the beetroot KitchenAid K400.
Celebrate magenta foods with the beetroot KitchenAid K400.

The Kitchenaid K400’s base is a deep red that evokes borscht and blackberry jam and matches perfectly with Viva Magenta. With a glass jar and a simple to use chromed dial, the blender feels premium and makes for an attractive centerpiece for your counter. Never stain your blender with blueberry and hibiscus smoothies again.

$239.95 at Crate & Barrel

10. D'light Online Fuchsia Taper Candles

Create the right ambience with these Magenta candles from D'Light Online.
Create the right ambience with these Magenta candles from D'Light Online.

Candles always make a great accent piece, and while these fuchsia candles from Amazon might be a shade or two pinker than Viva Magenta, they’re well within the family. Embrace magenta with the warm glow of this premium candle set.

$16.50 at Amazon

11. Split Colorblock Indoor/Outdoor Pillow

Love the wider magenta palette with these color block throw pillows from West Elm.
Love the wider magenta palette with these color block throw pillows from West Elm.

We love these Split Colorblock indoor/outdoor pillows from West Elm. With a design that’s reminiscent of classic California painters like Wayne Thiebaud and Richard Diebenkorn, the pillows are full of airy color. While the Magenta colorway is the easiest fit for a design scheme built around Viva Magenta, the Lagoon complements it beautifully. These indoor/outdoor pillows are a perfect choice for a screened-in porch, and incorporate Pantone’s 2023 special in a way that’s subtle and yet wholly colorful.

$40 at West Elm

12. Fuchsia Golden Herald Starter Plant

Bring Viva Magenta into your garden with this golden herald starter plants from TheGreenEscape on Etsy.
Bring Viva Magenta into your garden with this golden herald starter plants from TheGreenEscape on Etsy.

Pantone’s 2023 color is all about natural regrowth, so what better way to embrace the color than in flowers? This golden herald starter plant is veritable living magenta. Its fuchsia buds open to reveal purple flowers with magenta stamen and anther. Order two and grow a splash of magenta into your garden.

$13.50 at Etsy

13. Abigail Floral Square Throw Pillow

Magenta florals are the lifeblood of this throw pillow from Bed Bath and Beyond.
Magenta florals are the lifeblood of this throw pillow from Bed Bath and Beyond.

The Abigail Floral Square pillow from Bed Bath & Beyond is all about floral magenta tones. If you like flowers, this one’s for you. Made of velvet with a synthetic down interior, it’s a piece for a cozy corner.

$24.99 at Bed Bath & Beyond

14. Geo-Pop Kids Organic Twin Pink Polka Dot Sheet Set

Treat your kid's room to some magenta details with this inspiring yet restful sheet set.
Treat your kid's room to some magenta details with this inspiring yet restful sheet set.

With the Geo-Pop Kids Organic twin sheet set, magenta is in the details. These fun geometric sheets evoke creative geometries while creating a restful mood. If you’d like to bring a little Viva Magenta into your kid’s room without picking a design that’s too floral, these sheets are a great way to do it.

$74 at Crate & Kids

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Prices were accurate at the time this article was published but may change over time.

This article originally appeared on Reviewed: Viva Magenta is Pantone’s Color of the Year 2023—here’s how to shop it