Co-founder of the high-octane independent Propaganda Films, which, by 1990, was producing 1/3 of the music videos made in the United States and enjoying similar success in feature films (Madonna's "Truth or Dare" 1991) and with both TV commercials (Calvin Klein's "Obsession", directed by David Lynch) and series (Fox TV's "Beverly Hills 90210").
After completing studies at Berkeley on a… See Full Joni Sighvatsson Biography